Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Retail TouchPoints
AUGUST 15, 2022
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.
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