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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. Social commerce is already a multi-billion dollar business in the U.S.,

Consumer 305
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How Businesses Can Prepare For The Evolving Commerce Landscape

RTP blog

So you go to the retailer’s app or mobile site, scan the barcode and find the sweater in your size. This may sound futuristic, but this scenario is possible today largely because of the power and growing ubiquity of mobile. American consumers spend an average of five hours a day on their mobile devices.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 287
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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

One big reason is that the nature of holiday shopping — with many consumers shopping for others and making purchases across multiple categories — gives retailers a golden opportunity to impress, and possibly retain, new customers. That’s why retailers focusing on EX are building mobile apps.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

Retail 323
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The Gateway To Gen Z Consumers (And How It Differs From Millennials)

RTP blog

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Shopping trends often follow the consumer through their life stages.

Consumer 150
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What’s in Store for Grocery in 2022?

Retail TouchPoints

Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Mobile commerce will define the next evolution of grocery shopping.