Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Retail TouchPoints
SEPTEMBER 16, 2021
For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. Social commerce is already a multi-billion dollar business in the U.S.,
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