Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 310

Mobile Technology Marketing Consumer 310

Retail TouchPoints

NOVEMBER 30, 2022

We know people are starting earlier and that was certainly true this year as well,” said Matt Shea, President and CEO of the NRF on a call with reporters. We know people are starting earlier and that was certainly true this year as well,” said Matt Shea, President and CEO of the NRF on a call with reporters. year-over-year.

Mobile 264

Mobile Outdoor Travel Gifts 264

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324

Mobile Definition Marketing SEO 324

Retail TouchPoints

AUGUST 11, 2023

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. For instance, most consumers are willing to tip at restaurants for table service and food delivery.

Consumer 240

Consumer Payment Services Point of Sale POS 240

Retail TouchPoints

APRIL 11, 2024

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% of retail leaders feel an urgent need to deploy AI this year, according to a Google report. Now, AI will find and buy items for us.

Retail 290

Retail Mobile Consumer Operations 290

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

Consumer 317

Consumer Marketing Mobile Customer Experience 317

Retail TouchPoints

AUGUST 16, 2022

Laws and regulations that protect consumer data — such as the EU’s General Data Protection Regulation (GDPR), the removal of third-party cookie support and Apple’s increased privacy protections — are pushing ecommerce operators to find creative new ways to provide successful personalization.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 363

Consumer Retail Travel Omnichannel 363

Retail TouchPoints

NOVEMBER 13, 2020

It’s not hyperbole to say entire sectors had to fundamentally change their business models in the past 10 months, and retail has been one of the biggest hit by changing COVID-related consumer habits. . Brands that want to be part of that mobile growth need to start working on their m-commerce strategies now. .

Mobile 205

Mobile Multichannel Retail Social Media 205

Groove

JANUARY 28, 2019

Shopify reports that 82% of smartphone users consult their devices when making an in-store purchase. Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile strategy that makes sense for them.

Mobile eCommerce 270

Mobile eCommerce Mobile eCommerce Social Media 270

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

OCTOBER 28, 2020

A new study from OpenX and The Harris Poll predicts a rise in both consumer spending and marketing budgets for Q4 and 2021. consumers in late July (as well as 391. B2C marketers and 111 B2B marketers), revealed key insights about consumer spending patterns and behavior. The survey, which polled 1,000 U.S.

Consumer 207

Consumer B2C B2B Mobile 207

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. Data will fuel the shift to digital, according to expert contributors to the recent Retail TouchPoints (RTP) webinar, Analyzing The Shift To Digital From 7,000 Marketers And 1B Consumers Worldwide.

Webinar 289

Webinar Consumer Payments Marketing 289

Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers. “It’s

Consumer 286

Consumer Multi-channel Electronics Improvements 286

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. As one of the fastest-growing forms of communication (the average annual growth rate amongst consumers on social platforms is 7.2%), brands would be remiss to ignore this relatively low-lift form of engagement. In fact, there are now roughly 3.78

Consumer 278

Consumer Social Media Multichannel Fashion 278

Retail TouchPoints

JULY 3, 2023

As consumers, we’ve learned how to adjust to and enjoy new shopping formats. Many of us have become experts at navigating an ecommerce site in seconds, and some of us may even pay for groceries via mobile apps on our smartphones. In fact, McKinsey reported that cloud adoption among U.S.

Consumer 275

Consumer Omnichannel Retail Technology 275

RetailDive

JANUARY 5, 2021

As shopping shifted from in-store to online, mobile purchases reached record-breaking heights.

Mobile 104

Mobile Consumer 104

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% In 2024, mobile commerce sales are expected to hit $534.18 billion, up from $415.93

Mobile 264

Mobile Retail Social Media Payment Services 264

Retail TouchPoints

SEPTEMBER 16, 2021

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. That consumer] was not shopping, but then they decided to shop.”. earning $26.97

Consumer 312

Consumer Social Media Retail Multi-channel 312

Retail TouchPoints

MARCH 1, 2021

Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. We know our members do a lot of research; they read reviews and look at what other consumers’ experiences are. Additionally, Sam’s Club monitors the queries consumers pose via its site’s Q&A feature.

Consumer 290

Consumer Webinar Information Mobile 290

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images.

Consumer 264

Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

Consumer 264

Consumer Social Media Retail Live Chat 264

Retail TouchPoints

DECEMBER 26, 2023

In today’s ever-evolving ecommerce landscape, the battle for consumer attention and loyalty rages on. This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers.

eCommerce 275

eCommerce Customer Loyalty Mobile Consumer 275

Groove

APRIL 15, 2024

While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps. The account management tools make managing a diverse customer base that may have many purchasing preferences much easier and less time-consuming.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Retail TouchPoints

AUGUST 28, 2023

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. These are tried and true tactics that get consumers to buy on impulse. Of course, this doesn’t mean impulse buying goes away altogether, but brands need to switch up how they target and message consumers to spur impulse buys.

Mobile 240

Mobile Consumer Management Marketing 240

Retail TouchPoints

FEBRUARY 5, 2024

Save A Lot is bringing retail media capabilities to its network of 800 independently owned and operated stores to boost their competitive advantage and better serve price-conscious consumers.

Operations 264

Operations Mobile Consumer Retail 264

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

MAY 31, 2022

However, according to findings in our 2022 Relevance Report , retail brands aren’t yet availing themselves of this actionable customer data — or if they are, they aren’t yet using it to deliver compelling customer experiences. This is the expectation consumers have about their online experiences versus the ones they have in store.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

GetElastic

MARCH 13, 2019

According to Mobify’s 2018 Q4 Mobile Commerce Insights Report , mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify’s findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5

Mobile 151

Mobile Department Stores POS eCommerce 151

Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and earnings reports consistently reveal customers with a brand’s app are three to four times more valuable than customers without the app.

Retail 317

Retail Customer Loyalty Games Reference 317

Groove

APRIL 1, 2022

Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.

Merchant Services 195

Merchant Services Consumer Shipping Costs Drop Ship 195

RetailDive

JANUARY 19, 2021

Consumers also showed greater willingness to conduct transactions through their phones, spending $143 billion on mobile apps in 2020, per App Annie.

Mobile 100

Mobile Consumer 100

ChannelAdvisor

FEBRUARY 7, 2022

Online food and drink sales have skyrocketed in the last few years and are poised for even more growth ahead, according to Forrester’s new report: The State of the US Online Grocery Shopper. However, compared to other sectors of e-commerce, consumers have a somewhat different mindset about online grocery purchases.

eCommerce 94

eCommerce Consumer Mobile Download 94

Retail TouchPoints

JULY 20, 2022

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Retail TouchPoints

SEPTEMBER 17, 2021

The Adobe Index — which analyzes consumer transactions across more than 100 million SKUs in 18 categories — found that consumers have spent more than $541 billion online in the first eight months of this year, from January through August 2021. However, the report indicates that consumer fears about inflation have not been inflated.

Consumer 262

Consumer Home Furnishings Apparel eCommerce 262

ChannelAdvisor

AUGUST 20, 2021

In its new report, The 2021 Holiday Planning Guide , Forrester shares consumer research from last year’s holiday season when we were in the midst of the pandemic and discusses how to apply those learnings when planning for this season, as global uncertainties continue. Smartphones have become the preferred shopping device.

Download 98

Download Fulfillment Shipping Mobile 98