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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S.

Games 257
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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. In addition, they are looking to broaden their use of social channels to include Instagram Checkout and TikTok in equivalent volumes to Amazon, new research shows.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. Today, 74% of customers said they use multiple channels to start and complete a transaction.

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Measuring Attribution: Solutions to Navigate Consumer Privacy

ROI Revolution

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. What could be the reason for this?

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Holiday Retail Sales: 10 Strategies for Winning Shopper Interest

RETAIL MANAGEMENT SOFTWARE

The holiday season of 2023 promises to be a mixed bag of discounts, smart spending and changes in consumer behavior. Strategic discounts, limited-time offers, and bundled promotions are some of the tactics employed to not only attract price-conscious consumers but also to create a sense of urgency that encourages immediate purchases.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example). RTP: What consumer payment trends are you tracking right now as you look to keep Venmo ahead of the curve?

Payments 294