Retail TouchPoints

FEBRUARY 25, 2022

Gift cards remain a popular purchase among consumers, but they also provide openings for scammers and criminals. In conjunction with the upcoming National Consumer Protection Week, the Retail Gift Card Association (RGCA) is promoting a public service announcement to inform consumers about steps toward secure use. Postal Service.

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Gifts Consumer Payment Services Payments 281

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. Step Two: Amplify your most impactful content across your social channels. Step Five: Track your social sales.

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Social Media Events Gifts Consumer 311

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

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Consumer eCommerce Consumer Electronics Multichannel 52

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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Social Media B2B Food and Beverages Download 78

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

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Retail TouchPoints

MAY 18, 2022

Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing an advertising strategy that is both captivating and authentic. Muros conducted a survey of approximately 1,000 people across the country to better understand how art-driven advertising resonates with consumers.

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Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions.

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Consumer Social Media Recommendation Apparel 275

Retail TouchPoints

FEBRUARY 9, 2022

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. Let’s take a look at how digital surveys could be the secret to collecting the insightful data and innovation leads you are looking for. How to Track a Customer’s Bad Shopping Experience.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Social Media Payments Payment Services Consumer 246

Retail TouchPoints

MAY 2, 2024

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

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Retail TouchPoints

DECEMBER 18, 2023

We’re doing different media now; in fact we’re developing into more of a full-blown media company. Some of the team is focused on news; we also have YouTube and social media teams, and we also publish expert articles. In March 2023 both Jan and I left our other jobs to do this full-time.

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Consumer Social Media Article Apparel 242

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall.

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Retail TouchPoints

SEPTEMBER 26, 2022

Unfortunately, unexpected situations can occur at any moment, like a global pandemic that reduces foot traffic to a trickle, or the shift of consumer demand online from offline channels. Consumers Want Digital Interactions. Though they’ve seen success, relationships built solely on in-person interactions aren’t scalable.

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Consumer Social Media Retail Live Chat 264

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. consumers, according to a survey by Klarna — can connect with customer service agents through Ask Klarna, a free personal shopping service.

Payment Services 290

Payment Services Social Media Recommendation Consumer 290

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. This is because they’re short and snappy, meeting consumers’ demands for convenience and speed.

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Social Media Consumer Information Marketing 278

Retail TouchPoints

JULY 11, 2022

That’s why we put a magnifying glass over these emerging consumers and employees — to give you the intelligence you need to create a positive impact with Gen Z, whether you’re trying to convince them to become loyal customers or recruit them to be engaged employees. . Tip #2: Gen Z Is unlikely to complete a traditional CX or EX survey.

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Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. The patterns reflect early adoption of other technologies, with younger, wealthier consumers ahead of the curve.

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Social Media Channel Technology Travel 278

Forrester eCommerce

NOVEMBER 2, 2023

The results of Forrester’s Youth Survey, 2023, are in. This annual survey examines consumer and online behaviors of US teens 12–17 years old. Weekly TikTok Usage Peaked In 2022 Yet Placed First With US Teens In 2023 Two years ago, we reported that weekly usage of TikTok had surpassed Instagram among US teens — with […]

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Consumer Social Media B2C Customer 410

Retail TouchPoints

JUNE 11, 2020

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Forrester conducted three online surveys for the report.

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eCommerce B2B Toys B2C 158

Retail TouchPoints

NOVEMBER 10, 2022

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. as well as the distinct nuances of 1,500 eBay shoppers.

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Gifts Social Media Shipping Costs Consumer 264

Retail TouchPoints

SEPTEMBER 30, 2020

The IPO may be cashing in on increased interest in second-hand clothing, particularly among younger shoppers: used items now take up 14% of consumers’ closet space, rising to 16.5% Poshmark also added Posh Stories to its site this year, further integrating the site’s social media and retail sides.

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Social Media Clothing Consumer Retail 278

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

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eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

OCTOBER 4, 2023

The firm conducted a series of qualitative and quantitative studies to better understand how the Gen Z consumer feels about different browsing and buying experiences. Although the archetypes helped MG2 better gauge high-level behaviors and expectations, Gonzalez noted that many consumers were actually hybrids of multiple archetypes.

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Social Media Workshop Technology Consumer 321

ChannelAdvisor

NOVEMBER 5, 2021

So we partnered with leading global research firm Dynata to conduct periodic global surveys of online consumers and monitor changing behavior. Overall, more than one-third of consumers indicated they’ve bought one or more products online that they hadn’t purchased online before the pandemic. What Shoppers Are Thinking.

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eCommerce Social Media Webinar Consumer 98

Retail TouchPoints

DECEMBER 21, 2020

As of February 2020, shoppers were expressing increased interest in second-hand clothing: at the time, used items took up 14% of consumers’ closet space, according to a Poshmark study. Additionally, a survey by Curalate found that 65% of U.S. We’ve built and developed Poshmark with social discovery in mind.

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Social Media Clothing Fashion Consumer 279

Retail TouchPoints

NOVEMBER 18, 2021

Retailers certainly need to know what consumers want , but perhaps an even more important question is: How do I provide it to my shoppers? Jess Huang, Partner at McKinsey, said that by honing data governance and targeting practices, retailers can give consumers a better experience not just on their site but across the internet.

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Consumer Merchant Services Social Media Technology 264

Retail TouchPoints

APRIL 7, 2023

Many shoppers are cutting back their spending under the weight of more than a year of inflation, but there’s still good news for the luxury industry — 62% of its shoppers plan to spend the same or more on luxury in the next three months compared to the last three months , according to Saks Fifth Avenue ’s Saks Luxury Pulse survey.

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Travel Social Media Marketing Fashion 264

Retail TouchPoints

MAY 1, 2024

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

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Technology Arts Payments Customer Loyalty 297

Retail TouchPoints

AUGUST 12, 2022

Online brands looking to cut CAC (customer acquisition costs) and content production costs are recognizing customer content has stepped up as the less expensive third-party proof consumers want. Getting Real: Seeing UGC Through the Consumer’s Lens. Some were and are still afraid to concede control to consumers.

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Consumer Fashion Marketing Customer 243

Retail TouchPoints

APRIL 18, 2023

Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. As shopping journeys become increasingly complex, it’s harder for brands to put themselves in front of their consumers at exactly the right moment. Shopping is everywhere.

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Merchant Services Payment Services Social Media Retail 286

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Cookieless & Consumer Privacy.

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Consumer Social Media Multi-channel Events 78

Retail TouchPoints

MARCH 20, 2024

Embrace the ‘Ceremony’ of the In-Store Experience During COVID-19 shutdowns, consumers quickly got used to browsing and buying online. Now that consumers have come back into the stores, everybody really wants an experience,” Plenert said. That all requires new fixtures, furniture and other elements to make it work.”

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Social Media Specialty Retailers Department Stores Presentation 278

Retail TouchPoints

JULY 3, 2023

FTC has “hindered the FTC’s ability to seek monetary relief for consumers under the FTC Act,” making “a rule clearly spelling out prohibited practices and allowing for the judicial imposition of civil penalties” even more necessary. Consumers are increasingly concerned about the proliferation of fake reviews.

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Social Media Fashion Consumer Management 285

Retail TouchPoints

FEBRUARY 21, 2023

This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025.

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Payments Social Media Merchant Services Consumer 245

Retail TouchPoints

JUNE 7, 2023

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Of course, retailers and shopping centers need to continue working hard to attract Gen Z consumers, 60% of whom would rather spend their money on experiences than material items.

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Food and Beverages Travel Hobbies Shipping Costs 289

Retail TouchPoints

FEBRUARY 25, 2022

The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. All Social Media is Important, from Livestreaming to Direct Messaging.

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