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The Ongoing Battle to Protect Consumer Payment Card Data

Retail TouchPoints

However, the recent busy shopping season means it’s a good time to remind ourselves that there is an ongoing battle to make sure that the payment card data of your customers remains secure. In the early days and now, criminals stole cardholder data from internet-connected point-of-sale (POS) systems to make their own fraudulent transactions.

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale. It goes without saying that great service is important.

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Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

RetailMinded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. And the interest in virtual shopping mediums to showcase merchandise and ‘order on behalf of customer’ with secure pay by link are on the rise during COVID, as well,” explains Kamara.

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Apple ‘Tap to Pay’ Expands Retailers’ Contactless Payment Options

Retail TouchPoints

Consumers will be able to use their credit and debit cards, Apple Pay or other digital wallets to purchase items, with no additional POS hardware or payment terminal required to complete transactions. Stripe will be the first payment platform to offer the service to business customers, including the Shopify Point of Sale app this spring.

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Vitamin Shoppe Deploys Mobile-First POS and Unified Promo Solutions

Retail TouchPoints

The Vitamin Shoppe will update its point-of-sale and promotions capabilities chainwide with solutions from Jumpmind. This will enable the creation and execution of innovative promotion types, along with unified promotional execution across all of our direct-to-consumer channels, enhancing customer engagement.”

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Sephora Debuts Contactless Payment via Associates’ iPhones

Retail TouchPoints

It’s a win-win: our customers get a transparent and secure transaction without waiting in a long queue, and our Beauty Advisors have more freedom to build meaningful connections with our shoppers.” Associates will need to install the mobile Point of Sale App on their iPhones to use it. Morgan Payments in a statement.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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