Groove
APRIL 1, 2022
Introduction Because you’re reading this eBook, you’re likely an eCommerce retailer selling consumer packaged goods online, or you own a brick-and-mortar store and want to transition to eCommerce. What are Consumer Packaged Goods? First, let’s define what you’re trying to sell — consumer packaged goods. increased $63 billion.
Retail TouchPoints
DECEMBER 8, 2023
This branded apparel — or merch, as it’s more commonly called — sent consumers into a frenzy. The key to consumers’ hearts lies in the merch partner you choose. While you may not be shipping products worldwide, the benefit of an international company is its extensive network of suppliers, sourcing and tools.
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ESW
NOVEMBER 26, 2018
There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.
Retail TouchPoints
NOVEMBER 9, 2020
Simply put, consumers are craving convenient and valuable retail experiences, and today’s pandemic has been a catalyst for the rapid acceleration of this global trend. Because now more than ever, prioritizing and truly providing recurring value to consumers is critical to getting a leg up on the competition.
Retail TouchPoints
NOVEMBER 29, 2021
Gift cards are shaping up to be a holiday hero this season, as consumers and retailers continue to grapple with supply and shipping issues. According to WalletHub, the top five most popular gift cards among American consumers (in descending order) are: Amazon; Visa; Walmart; Target; and Starbucks.
Retail TouchPoints
AUGUST 10, 2020
Many retailers suspended returns in the early weeks of the pandemic, but most seem to have reinstated them in forms modified for associate and consumer safety. No doubt consumers have become accustomed to 100% returns, no questions asked, for a long time. Can they also help the public understand how important this is?”.
Retail TouchPoints
SEPTEMBER 3, 2020
In a survey of consumers conducted by Doddle , 84% said a positive returns experience encourages them to shop with a retailer again. Conversely, 73% of consumers responding to a survey by Returnly said they would not shop with a brand again after a poor returns experience. Returns is just one example.” .
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