Conversion Optimization Examples Improvements PPC 
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.
Inflow Insights
DECEMBER 4, 2018
Any traffic generating tactic — whether it’s increasing organic traffic, paid ads, having an amazing social media presence, or some other promotional strategy — none of it matters if you don’t also have a well-tested conversion strategy in place. Inflow runs on the same conviction: PPC, SEO, and CRO services compliment each other.
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Kissmetrics
AUGUST 11, 2021
The simplest examples of geo-targeting are right in the SERPs. Here’s another example, this time from near London, UK: As you can see, the results are specific to the location. Here’s another example, this time from near London, UK: As you can see, the results are specific to the location. There are a few ways.
Kissmetrics
SEPTEMBER 3, 2020
Most companies choose to outsource that hard work to a PPC agency. The ultimate goal for each of these is revenue; each of the examples above would be considered a lead. For example, if you’re running a service business, you know you’ll need a certain amount of leads. Some PPC agencies rely on a pay-per-lead model.
BigCommerce
JUNE 27, 2017
Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.
Inflow Insights
JANUARY 15, 2020
Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). eCommerce Conversion Metrics. Bounce Rate.
Kissmetrics
JULY 12, 2017
It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. These things will improve your CRO efforts. Even promises of improved revenue might not be enough. Explain the Importance of Improving User Experience. Let’s say you want to double your CRO budget. Image Source.
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