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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. If you plan on doing the same, you’re going to need to know how to choose the right agency to manage your Google Ads. Here’s how you do it. Some PPC agencies rely on a pay-per-lead model. How to Work With an AdWords Agency.

PPC 274
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

How to Geo-Target Your Pages for Testing? Ok, so how do you test location-based assumptions? The platform can impact how you test as well. Your web analytics and optimization should do the rest. Pay-Per-Click Advertising (PPC). How to Monitor Geo-Targeted Conversion Tests. There are a few ways.

PPC 286
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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

The book contained an afterword about “how to increase your website’s conversion rates.”. I was struck by the difference in what I read in that afterward and my conversations with various marketing specialists. Based on these convictions, I became one of the few conversion optimization evangelists of that time.

PPC 96
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

How to Analyze Your eCommerce KPI’s. At Inflow, we focus on three core digital marketing practices: Conversion Rate Optimization (CRO). Search Engine Optimization (SEO). Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. eCommerce Conversion Metrics. eCommerce PPC Metrics.

PPC 162
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4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

You can use search engine optimization (SEO) to ensure your products are showing up and looking their best to these shoppers. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. How can I scale my organic presence on Amazon?

SEO 78