article thumbnail

4 Types of User Experience Research for Ecommerce Conversion

BigCommerce

Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. By using traffic analytics to determine which traffic sources ( especially PPC and ad traffic ) lead to most conversions, you can gauge the efficiency of your acquisition strategy.

eCommerce 290
article thumbnail

9 eCommerce Marketing Tools You Can't Live Without

Groove

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. This tool includes a variety of features that can help you optimize your website pages, track rankings and increase overall reach. Google Optimize - A/B and Multivariate Testing. VIP Systems.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants

BigCommerce

This means that faster loading sites will benefit from improved visibility (Google started using site speed in desktop web search rankings in 2010). BigCommerce merchants using Akamai Image Manager as part of a closed beta for the past several months saw as much as 70% improvement in site load times. 78% of U.S.

article thumbnail

3 Ways To Optimize Your Store For The Ultimate Shopper Experience

RTP blog

Every retailer can benefit from optimizing their shopping experience, and these are 3 of the key areas they should be focusing on: 1. Improve Ease-Of-Use And Accessibility Shopping should not be a confusing or frustrating experience. A/B testing is a very simple and cheap way to make improvements to your customer experience.

Live Chat 150
article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Conversion optimization is a continuous process. They must choose the right shopping cart solution , inventory management software , email software , CRM systems, analytics and so much more.

eCommerce 167
article thumbnail

How to Create an Amazon Storefront: A Guide to Outrank Your Competitors

Algopix

You can also use Amazon’s automated request system to request reviews from customers who have made a purchase. A+ Content can help increase customer engagement and improve conversion rates. Optimize for mobile devices More and more customers are using mobile devices to shop on Amazon.

Mobile 78
article thumbnail

Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Rick wanted to create a convenient way for companies to build tools to improve conversions, at a time when landing page builders simply weren’t an option for most brands. Unbounce started as a simple landing page builder, but as conversions grew increasingly complex over the years, the intelligence of the system involved.