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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

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The Need for Delivery Speed Drives Holiday Hiring

Retail TouchPoints

Retailers hope to “flatten the curve” of holiday sales spikes by spreading their deals out over the course of the season, preventing the queues and crowds that have traditionally descended on stores on big “deal” days such as Black Friday. for the year, up from its pre-pandemic forecast of 38.6%. The rescheduled Prime Day, set for Oct.

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Five Pandemic-Driven Trends Reshaping Retail CX Strategy

Retail TouchPoints

From household name brands declaring bankruptcy, to Amazon consolidating its ecommerce dominance, to curbside delivery options becoming a coveted competitive differentiator across categories ranging from electronics to grocery to fashion, the landscape for retailers looks radically different than it did 12 months ago.

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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

Hyper-personalization – With the help of shared customer data from tech stack integrations, you can enable different customer-oriented departments to initiate contextual communication with your customers based on their recent purchases, interests, etc. But what’s new in omnichannel commerce in 2023?

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Has retail seen its watershed moment?

365 Retail

Retail has been one of the most severely impacted sectors over the course of the last 12 months, and in that time we have seen adoption of new technologies and changes in existing ones at an unprecedented rate. Being transparent to customers about the usage of such software will also help in building trust. .

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Modern Brands Are Building Deeper Connections With Their Consumers

ChannelAdvisor

In addition, brands with strategic growth plans understand when and how to capture and utilize that all-important first-party customer data. Shop our Instagram” is now on almost every fashion site, and “Shop Now” is on almost every fashion site’s Instagram page. The pressure is on to stand out. .

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Google Cloud’s Carrie Tharp: Forget Omnichannel, Retail Needs to be ‘Channel-less’

Retail TouchPoints

Over the course of her career, Tharp led digital transformations from the inside at a host of companies, including Dean Foods, Travelocity, Neiman Marcus and Fossil. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

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