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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. And in today’s omnichannel environment, that change is happening faster than ever. One truly can’t exist without the other,” she said. “I

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Looking for Seamless Omnichannel Personalization? In-Store Tech Might Be Your Solution

Sailthru

Take omnichannel personalization, for example. From there, retailers must look at the various solutions that can deliver a holistic omnichannel customer profile. Missing Out on Omnichannel Personalization Is No Longer an Option. The time when “omnichannel” was a hot buzzword is long gone.

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Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

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Keep Your Eye on the Customer Engagement

Optimizely

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. This, of course, isn’t always easy. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand.

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5 Key Business Challenges Behind Your Merchandising Strategy

Wiser

2: Omnichannel Buying Experiences. It’s been mentioned repeatedly that modern shoppers experience more of an omnichannel buying experience. One way to improve in this area is with the use of loyalty programs that allow you to gather customer data whenever they shop. 3: Customer Loyalty.

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Product-Centric vs Customer-Centric – How to Put Your Best Customer First

Dynamic Action

Customer-centricity can drive benefits, including full-price sell-through, inventory optimization, margin optimization, customer profitability, and customer loyalty. What Is the Customer Experience? It’s no secret that the customer experience (CX) is the most crucial element impacting customer loyalty.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

digital sales to grow 10% , while shifting shopper habits will create a variety of new opportunities for omnichannel retailers. After all, it’s better to advertise fewer products than harm customer loyalty by telling someone the item they ordered isn’t actually available. Salesforce expects U.S. Let the countdown begin….