Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon
Retail TouchPoints
SEPTEMBER 23, 2022
This kind of thinking goes against the traditional retail wisdom that you should keep your customer with you at all costs. All of this is offered for a fee, of course.). As Herrington sees it, a good experience with the Amazon brand, whether it happens on Amazon.com or not, is a win. Helping Amazon Sellers Sell Off Amazon.
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