Retail TouchPoints

MARCH 9, 2022

It’s those retailers that can most quickly and accurately react to these turbulent market forces and behaviors that are creating the most innovative and positive customer experiences. The rest are at risk of losing customer loyalty, brand affinity and revenue. Identifying the Right Use Cases.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Retail TouchPoints

DECEMBER 30, 2021

However, by understanding how fraudsters target different age groups, merchants can tailor their fraud prevention programs to fit the risk profiles for their customer demographics. This approach can reduce fraud losses and improve the shopping experience for good customers. The youngest group of consumers is Generation Z.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Harnessing the Power of Repeat Purchases The value of repeat customers to an eCommerce business cannot be overstated. According to a study by Deloitte, repeat buyers spend 67% more than new customers.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

UpSellIt

JULY 13, 2023

An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. It seeks to bridge the gap between online and offline purchasing by establishing a cohesive experience between physical stores, websites, mobile apps, social media platforms and more.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

AUGUST 25, 2023

Let’s look at a D2R case study in action and go over what they were able to achieve. For CPG brands, this is a prime opportunity to prioritize their consumer communications and use data from these interactions to home in on their most effective marketing strategies.

Retail 246

Retail Social Media Consumer Channel 246

Omnisend

DECEMBER 15, 2020

When that time comes, the customer will look to contact the company. The challenge for ecommerce businesses is the average customer uses ten different channels, including contact forms, social media profiles, live chat, and email—making it hard for companies to know where to focus their efforts.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Kibo

DECEMBER 14, 2021

This generation is also considered more digital than any before it, with more than 86% of millennials citing online shopping as their preferred buying experience. Another study found that millennials make 54% of their purchases online and that millennials like to compare product features and prices. Millennials love social media.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Kissmetrics

JANUARY 6, 2021

Secondly, retail media benefits shoppers by offering a better customer experience (CX). The same study reveals that 60% of respondents said they’d continue shopping online even after the pandemic. What does this have to do with retail media networks? Sure, ads can be annoying. Everything.

Retail 362

Retail eCommerce Banking Customer Data 362

Smile.io

NOVEMBER 10, 2021

Customer analytics helps you make informed business decisions that are influenced by the choices your customers make. Data from every step of the customer experience can help businesses strategize their marketing and sales efforts and lead generating strategies. Data needs to be complete.

Customer 68

Customer Customer Retention Customer Experience Customer Data 68

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Kibo

MAY 17, 2021

To develop a winning marketing strategy, CMOs extract meaningful data points from every customer touchpoint, including mobile and social media. However, they are challenged with cutting through the data noise to find what makes their customers tick.

Social Media 62

Social Media Mobile POS Point of Sale 62

RTP blog

APRIL 16, 2018

Rather than ignore your “positive” file, you can use it as a rich resource to increase the lifetime value of your reliable customers and find more like them. Done properly, this approach should result in better conversion rates than campaigns based on less specific data.

Shipping Costs 150

Shipping Costs Merchant Services Customer eCommerce 150

Omnisend

MAY 18, 2021

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. CBD merchants should ensure that they not only collect the appropriate customer data to offer personalization, but they should also integrate it across their channels.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Sailthru

SEPTEMBER 18, 2019

This feature lets customers take a picture with their camera or smartphone or upload an image to see if Wayfair sells a similar item. In addition to creating a better customer experience, the visual search engine provides Wayfair with data that gives them insight into customer behaviors and preferences.

Home Furnishings 60

Home Furnishings Retail Customer Experience Mobile 60

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 189

Consumer Payment Services Fulfillment Multi-channel 189

Sailthru

SEPTEMBER 4, 2018

We identified more than 50 attributes of the customer experience across email, web, mobile, digital advertising, direct marketing, in-store, and social media for evaluation. Nearly every retailer in the study had some kind of product recommendations on their site. customers also bought”) product recommendations.

Mobile 68

Mobile Recommendation Social Media Improvements 68

GetElastic

SEPTEMBER 2, 2021

With a prediction like that, it is not surprising that account managers felt a threat to their jobs and had a skeptical outlook on how eCommerce experiences would benefit their customers. I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned.

B2B 141

B2B Management eCommerce B2C 141

Omnisend

JUNE 15, 2021

This includes your marketing activities and customer data. It also helps if it can enhance your customer experiences. This allows you to work with your customer lifecycle management in a vastly different way. Retargeting Churning Customers on Paid Social.

Merchant Services 78

Merchant Services Marketing Customer eCommerce 78

Sailthru

JUNE 5, 2018

We identified more than 50 attributes of the customer experience across email, web, mobile, digital advertising, direct marketing, in-store, and social media for evaluation. Nearly every retailer in the study had some kind of product recommendations on their site. customers also bought”) product recommendations.

Mobile 60

Mobile Recommendation Social Media Improvements 60

Smile.io

MARCH 20, 2024

The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.    Customer loyalty programs have played a considerable role in fostering repeat purchases. A recent study revealed that 90% of companies offer some sort of loyalty program.   Smile.io

Shipping Costs 77

Shipping Costs Shopify Customer Loyalty Merchant Services 77

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization.   Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Omnisend

MARCH 29, 2021

Try Omnisend free for 14 days and use marketing automation to create a better customer experience! If the past few years have taught us anything, the omnichannel customer is here to stay. What’s more, according to another study by Adobe, 49% said they had greater brand loyalty when they interacted with personalized content.

Fashion 148

Fashion eCommerce Omnichannel Clothing 148

Omnisend

MAY 30, 2021

The right customer data can help drive your buyers to make more personalized purchase decisions—and this is where behavioral segmentation comes into play. Omnisend’s studies have revealed that custom automation can yield incredibly high open and click-through rates.

Customer 114

Customer Merchant Services Subscription Omnichannel 114

Onilab User Guides

DECEMBER 28, 2018

Businesses have been using customer data to boost their marketing efforts for decades. However, the way we gather this data has changed. However, observing your data by individual sources only gives you fragmented insights into your customers’ purchase journeys. Build your Own Data-Driven Strategy.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Retalon

FEBRUARY 14, 2024

Through the critical lens of data analysis, businesses are steering towards a more informed and strategic approach. This pivot focuses on optimizing key areas such as inventory management, refining customer experiences, and predicting sales trends, all leading to an enhanced overall business performance.

Retail 41

Retail Operations Management Improvements 41

Korona

FEBRUARY 16, 2021

Studies reveal that by 2023, money spent on technologies and digital-transformation-enabled services worldwide will reach $2.3 This may be through innovative technology, software upgrades, or modern-day trends such as social media marketing. For instance, customers now crave a mobile experience for their business dealings.

Small Business Retail 52

Small Business Retail Payment Services Payments POS 52

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. You have to know who has purchased women’s shoes in the past year, along with anyone who has browsed those products on your site or liked shoe-related social media posts in the last 12 months. You call your data analyst and explain exactly what you need.

B2C 150

B2C Customer Data Customer Marketing 150

Ecommerce Platforms

FEBRUARY 16, 2023

For instance, using Shopify, you can: Manage and process payments safely Process orders and setup shipping Build a customizable and responsive website Manage customer data, order history, and communication Use Shopify apps to bolster marketing, upselling, and social media selling, and extend Shopify's base functionality.

Shopify 104

Shopify Merchant Services Payment Services Shipping Costs 104

Omnisend

APRIL 25, 2021

Choose marketing software that features the following characteristics, which are essential to enabling the automation that will power efforts: Captures comprehensive customer data Employs workflows Delivers robust reporting Segments customers based on behavior. Paid search and social media advertising are the avenues.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Smile.io

SEPTEMBER 23, 2020

You don’t follow grocery stores or their founders on social media or care who shops at which one. Run targeted email campaigns based on customer data Running a rewards program gives you access to lots of data that can tell you a lot about who your best customers are.

Social Media 83

Social Media Reference Customer Events 83

Retail TouchPoints

JUNE 8, 2022

Retail industry experts often talk about the benefits of bringing together all customer data in one place, but IT professionals know how difficult that is to actually accomplish. Shirley Gao: My career started with my computer science studies, and then I started as a software developer. They are very mobile-savvy.

Social Media 278

Social Media Customer Data Shipping Costs Management 278

eCommerceFuel

OCTOBER 1, 2020

Let’s take a look at what it is and how to implement a customer loyalty program for your eCommerce store. What is a Customer Loyalty Program? A study by Experian Data Quality shows that 75% of US companies have seen a return on their investment from customer loyalty programs. Consumers like to feel valued.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

BigCommerce

SEPTEMBER 28, 2017

Or risk losing customers to competitors forever. Add to that anxiety the massive volume of customer requests ecommerce businesses get in comparison to other industries. It is the lifetime loyalty of that customer –– and loyalty often determines who wins in various ecommerce verticals. And Gillian’s team agrees.

Channel 402

Channel Live Chat Multi-channel Customer 402

Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

Outdoor 145

Outdoor Social Media X-cart Channel 145

BigCommerce

JUNE 27, 2017

Unlike a brick and mortar store, web-based ecommerce stores cannot rely on the visitor’s physical experience with their products to make a sale. According to a study conducted by professor Brent Coker , shoppers trust ecommerce stores 30% less than they trust brick and mortar stores. Extensive studies by Stanford professor B.J.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Kissmetrics

MARCH 23, 2018

But there is one realm where you can live in the same relative sphere as Amazon: customer experience. Amazon has a lot of the same problems that most retailers have when dealing with customer service. They still deal with customer complaints with varying degrees of success, just like everyone else.

eCommerce 210

eCommerce Shipping Costs Subscription Payment Services 210