Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 200

eCommerce Order Fulfillment Fulfillment Multi-channel 200

Optimizely

DECEMBER 14, 2017

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 129

eCommerce Recommendation Omnichannel Customer Data 129

Optimizely

DECEMBER 14, 2017

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. A great example of this is McDonald’s.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Shopify Plus and POS are great options for omnichannel commerce. 

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

UpSellIt

FEBRUARY 26, 2024

Upsellit is a leading conversion optimization partner and we help brands collect new-to-file leads, recover lost sales and boost customer loyalty. Message Delivery Our omnichannel strategy keeps your brand front and center for your audience, regardless of their preferred device.

Customer Loyalty 111

Customer Loyalty Conversion Optimization Shopping Carts Technology 111

Smile.io

MARCH 22, 2024

In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? Your customers might be familiar with a specific look and feel, and you might be accustomed to operating and analyzing your program in certain ways. Is it user-friendly? 

Customer Loyalty 84

Customer Loyalty Merchant Services Shopify Shipping Costs 84

Retail TouchPoints

FEBRUARY 28, 2023

Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. Current weather, seasonality, sporting events and community events are all examples of what makes up the environmental context. 

Retail 255

Retail Books Consumer Social Media 255

Retail TouchPoints

FEBRUARY 18, 2021

There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints.

Retail 279

Retail Beauty and Health Books Omnichannel 279

Retail TouchPoints

SEPTEMBER 17, 2020

When consumer spending resumes, brands with experiences that engender customer loyalty will benefit most.”. Advanced personalization should be used across the entire customer lifecycle, from the initial click all the way to post-purchase and even throughout potential return cycles.

eCommerce 183

eCommerce Mobile Channel Customer Loyalty 183

Ecommerce Platforms

OCTOBER 4, 2022

For example, you can: Create coupons and discount codes Display countdown timers to create a sense of urgency on your website Use affiliate links to transform loyal customers into brand ambassadors. Benefit from omnichannel selling by managing multiple sales channels simultaneously. Data Analytics. Client Management.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

ESW

SEPTEMBER 29, 2023

To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? Because customers demand it. For example, in 2021, 43% of shoppers bought a product online and picked it up in a store.

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

Smile.io

AUGUST 1, 2022

The good news is that you're probably already using two powerful channels to retain customers⁠—email and SMS. Here are five ways you can use both channels  to increase retention and keep your customers around for life. An omnichannel strategy means email and SMS keep your communications in one place.

Merchant Services 74

Merchant Services Marketing Payment Services Omnichannel 74

Optimizely

DECEMBER 5, 2017

For example, you could send an automated email that encourages a one-time buyer to come back again by offering a certain percentage off a second purchase. Use customer data to segment buyers. But if you’re confident in your data, you can tailor your message exactly to where your buyers are right now.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Smile.io

FEBRUARY 2, 2024

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. allows you to embed custom loyalty content throughout your website.

Customer Loyalty 87

Customer Loyalty eCommerce Customer Merchant Services 87

GetElastic

SEPTEMBER 16, 2021

A good example in understanding the hybrid experience is how many companies now let customers order products online and pick them up at one of their local stores. Many businesses also now allow customers to return items they ordered online to a local store to receive a refund or even cash. Read the Guide.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

A good example in understanding the hybrid experience is how many companies now let customers order products online and pick them up at one of their local stores. Many businesses also now allow customers to return items they ordered online to a local store to receive a refund or even cash. Read the Guide.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Retail TouchPoints

APRIL 13, 2021

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 137

Consumer Payment Services Fulfillment Multi-channel 137

Omnisend

APRIL 26, 2021

It means reaching out to your customers with the right message, at the right time, and in the right place. It means building a connection over time by showing that you are aware of a customer’s needs and preferences, and have the right answers to their questions. The classic example of AR in furniture ecommerce comes from (who else?)

eCommerce 135

eCommerce Social Media Merchant Services Shopify 135

Optimizely

APRIL 5, 2018

With those brands as examples, you may be tempted to look into DTC, but maybe you’re not quite convinced yet. Here are the top reasons you should consider selling to potential customers directly. We’ve talked many times before about the importance of omnichannel. What are the advantages of selling direct-to-consumer?

B2C 170

B2C Consumer Shipping Costs Supplies 170

365 Retail

DECEMBER 7, 2021

Creating a Seamless Omnichannel Customer Experience. The omnichannel customer experience provides customers with a simple, easy-to-use shopping experience, regardless of whether you choose to shop online or in brick-and-mortar shops. . Providing Customers with a Personalised Retail Experience.

Small Business Retail 52

Small Business Retail Drop Ship Shipping Costs Retail 52

Omnisend

DECEMBER 7, 2021

With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Your holiday sales and customer data is gold if you can successfully make use of it. Send follow-up emails and build loyalty with new customers. Let’s begin with a follow-up email campaign.

Gifts 158

Gifts Shipping Costs Recommendation Customer Retention 158

Kibo

DECEMBER 14, 2021

Let’s dive into how brands can take advantage of the omnichannel customer journey, mobile experiences, social media, and corporate responsibility to reach and secure the millennial consumer today and into the future. Thus, many prefer the ease of an omnichannel customer experience to keep their business and attention.

Social Media 62

Social Media Retail Mobile Omnichannel 62

Omnisend

JUNE 15, 2021

For example, some customer lifecycle management best practices involve utilizing seamless customer lifecycle marketing automation. These trigger when a customer enters a specific lifecycle stage. This works in tandem with efficient segmentation and omnichannel marketing. . With Omnisend, this is made simple.

Merchant Services 78

Merchant Services Marketing Customer eCommerce 78

Omnisend

MAY 24, 2021

The best way to learn about your customers’ preferences and behavior is through customer analytics, which helps to visualize your customer data and allows you to provide personalized, relevant messaging at exactly the right times. But first, let’s take a closer look at what customer data analysis is.

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Retail TouchPoints

AUGUST 30, 2023

While both executives and consumers agreed that product was a critical loyalty driver, garnering 46% and 48% of respondents respectively, there was a significant disconnect when it came to secondary factors. For example, while 35% of consumers said it was important that products were easy to find and purchase, only 17% of executives agreed.

Customer Loyalty 250

Customer Loyalty Retail Shipping Costs Financial Services 250

Smile.io

NOVEMBER 5, 2019

Not only does personalization bolster sales, but it can also increase customer loyalty. 44% of customers said they would become repeat buyers following a personalized shopping experience. If your store serves multiple markets (for example, both the U.S. Arteza, for example, offers customers in either of their U.S.

eCommerce 43

eCommerce Recommendation Customer Experience Mobile 43

Retalon

APRIL 27, 2021

For example, retailers know that a promotional event impacts way more than just the sales of a promoted SKU. For example, as soon as the AI knows that a promotion is coming up, it will calculate all of the downstream impacts of the promotion (including sales uplift, product cannibalization, etc.) Order fulfillment automation.

eCommerce 41

eCommerce Shipping Costs Retail Order Fulfillment 41

Dynamic Action

SEPTEMBER 11, 2017

Lesson #1: Form a complete view of the customer experience. Amazon’s operating model is centered on the customer. DynamicAction provides retailers with one view of customer opportunities across digital, store, and omnichannel. Amazon has dominated the game of calculating massive, messy data sets to arrive at its strategy.

Operations 59

Operations Shipping Costs Retail Merchant Services 59

Omnisend

MAY 22, 2023

9 best Father’s Day email examples Let’s look at some great Father’s Day emails from ecommerce brands using Omnisend to help inspire you. #1 ” The first great example comes from Omnisend customer Hallmark, who — let’s be honest — really knows how to talk about special occasions.

Gifts 78

Gifts Apparel Clothing Hobbies 78

Smile.io

OCTOBER 13, 2021

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels.

Omnichannel 66

Omnichannel Multichannel Marketing eCommerce 66

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. This will then enable you to implement a true omnichannel marketing strategy. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

SEPTEMBER 4, 2018

You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers. Miss out on omnichannel.

eCommerce Marketing 231

eCommerce Marketing eCommerce Marketing Omnichannel 231

Retail TouchPoints

DECEMBER 3, 2021

The e-commerce space is becoming increasingly competitive as brands and retailers recognize the importance of an omnichannel commerce strategy. This can include a wide variety of customer behavior metrics, from time spent in-store or online and individualized open rates for newsletters to average basket sizes and common repeat purchases.

Shipping Costs 246

Shipping Costs eCommerce Customer Loyalty Information 246