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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping . Be Transparent About Inventory Challenges .

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition to tracking what customers are buying in-store, retailers can leverage sophisticated technology to track what customers are searching for on their ecommerce platforms. Leveraging technology solutions to segment customers into various personas can allow retailers to serve up more relevant offers and messages.

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The Best Ecommerce Customer Loyalty Programs by Industry

Smile.io

Loyalty programs are one of the best ways to build your brand community—the ultimate retention tool for businesses in any industry. Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. 6 Loyalty Program Examples in the Beauty Industry Loyalty program examples in the beauty industry.

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The State of Ecommerce Customer Loyalty in 2023

Smile.io

  In this loyalty report, we dig into the growth of ecommerce brands through key indicators such as Smile generated value, customer lifetime value (CLV), repeat customer rate, average order value (AOV), purchase frequency (PF), and loyalty ROI. allows you to embed custom loyalty content throughout your website.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Some early examples include: The “Shop Now” button on Instagram ads , which allows you to make purchases directly from within the app. A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? for a few years.

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Why B2C Marketers Need to Own All Customer Data

Optimizely

In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access and ownership of all customer data yourself. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

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