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Personalization: The Key To A Powerful Customer Loyalty Program

RTP blog

By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. For many companies, it is not a matter of “if” there is a data breach, but when.

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The metaverse promises to transform customer loyalty

365 Retail

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . We’ve seen proof of this within retail.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

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How Can Liquor Stores Build Customer Loyalty?

Korona

According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. This suggests that people are more likely to be repeat customers of a physical location rather than just shop around for the cheapest option online. Building customer loyalty requires a strong relationship based on trust.

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How Can Liquor Stores Build Customer Loyalty?

Korona

According to a recent Chase Design study, up to 90% of consumers prefer to buy their liquor in-store. This suggests that people are more likely to be repeat customers of a physical location rather than just shop around for the cheapest option online. Building customer loyalty requires a strong relationship based on trust.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. In a recent study, Adobe found that emails with personalized subject lines receive almost 20% higher open rates than mass emails. Yet subject lines are just the beginning.