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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

A Pew Research study reveals a concerning trend: 67% of consumers have little understanding of what companies do with their data, a sentiment echoed by an IAPP study which found that only 29% feel informed about how their data is protected. For many companies, it is not a matter of “if” there is a data breach, but when.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

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How Enterprise Modernization and Artificial Intelligence are Charting a New Course for the Consumer Industry

Retail TouchPoints

They strive to create seamless, personalized customer experiences to continue to attract discerning consumers and build efficient supply chains, yet they often encounter barriers presented by fragmented technology infrastructure, which hinders scalability without disruption.

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The Technology Driving The Growth Of IoT Retail Applications

RTP blog

By Rick Gretsch, Accelerated Concepts, a Digi International company In our recent study “The Cost of Downtime: Beyond the Bottom Line,” 72% of midsized retailers lose sales during network downtime. The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations.

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Clarus Commerce Expands Loyalty Options With Acquisition of PrizeLogic

Retail TouchPoints

Clarus Commerce has acquired digital engagement solution provider PrizeLogic in a deal that aims to combine both companies’ core competencies and proprietary technologies. A recent Clarus Commerce study found that 68% of shoppers believe their loyalty is more difficult to maintain than ever before.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

In a recent study, Adobe found that emails with personalized subject lines receive almost 20% higher open rates than mass emails. According to a recent study from Airship, 78% of consumers are using retail apps the same or more often than they did last year. Spamming” shoppers is a surefire way to lose customer respect and loyalty.