RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

Retail TouchPoints

MARCH 9, 2022

The rest are at risk of losing customer loyalty, brand affinity and revenue. A recent study found that 83% of retailers say they cannot leverage customer data to its full potential. Their ability to quickly recognize and adapt to changing conditions and customer behaviors is nearly impossible.

Retail 306

Retail Customer Data Customer Experience Social Media 306

Optimizely

DECEMBER 21, 2017

A customer could buy from a number of key retailers, including FreshDirect, Subway, and The Cheesecake Factory. How can contextual commerce improve loyalty? Contextual commerce can have a major effect on customer loyalty for ecommerce organizations. You should use this data to understand the typical buyer’s journey.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Smile.io

AUGUST 25, 2023

Sephora's Beauty Insider Sephora’s Beauty Insider VIP loyalty program. Program highlight: reward exclusivity Sephora’s Beauty Insider is undoubtedly one of the best ecommerce customer loyalty programs out there. Program highlight: flexible redemption values.

Customer Loyalty 77

Customer Loyalty Beauty and Health Customer Food and Beverages 77

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . When applied, these strategies will surely positively impact your sales, CX, and customer loyalty. .

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. These needs include information on current trends, knowledge about the customer (e.g.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

365 Retail

JUNE 6, 2022

For retailers, customer loyalty is perhaps their number-one priority. It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. .

Customer Loyalty 81

Customer Loyalty Customer Games Multichannel 81

Retail TouchPoints

FEBRUARY 27, 2024

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

Payment Services 278

Payment Services Retail POS Operations 278

Korona

OCTOBER 12, 2022

Building customer loyalty requires a strong relationship based on trust. So how can liquor stores build customer loyalty to increase their sales? Building customer loyalty with in-store promotions. Mobile marketing strategies to grow consumer loyalty. Table of contents. Wine tastings.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Korona

OCTOBER 12, 2022

Building customer loyalty requires a strong relationship based on trust. So how can liquor stores build customer loyalty to increase their sales? Building customer loyalty with in-store promotions. Mobile marketing strategies to grow consumer loyalty. Table of contents. Wine tastings.

Customer Loyalty 52

Customer Loyalty Customer POS Social Media 52

Retail TouchPoints

APRIL 26, 2022

Brands are facing a customer data conundrum. While 49% of consumers say they’re frustrated by receiving irrelevant content and offers from brands, 45% say they aren’t comfortable sharing their personal data in exchange for more personalized experiences. Zero-Party vs. First-Party Data. So how can the two coexist?

Customer 242

Customer Retail Information Consumer 242

Retail TouchPoints

FEBRUARY 26, 2024

the past year was the most active to date for passing state-by-state data privacy laws. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. Companies’ use of consumer data should be helpful instead of harmful or untrustworthy. In the U.S., The tide is turning.

Improvements 317

Improvements Payment Services Consumer Banking 317

365 Retail

JULY 5, 2022

Customers are becoming more vigilant about spending money. How can brands capture customer loyalty at this turbulent time? Achille Traore, CEO, White Label Loyalty. Retail customer loyalty programs can help with both retention and new customer acquisition by enticing customers to purchase from you over your competitor.

Customer Loyalty 72

Customer Loyalty Customer Retail Banking 72

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

DECEMBER 15, 2022

The automated personalization of its digital experience supported growth through: 13 million customer profiles in the Genie Customer Data Cloud; 150 profile attributes; and. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul. 6 billion engagements captured.

Arts 297

Arts Mobile Customer Loyalty Customer Data 297

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Customer service platform. Ecommerce platform.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Retail TouchPoints

JULY 24, 2023

Navigating these touch points can be challenging, but the potential rewards, like enhanced customer loyalty, are worth the additional effort. Luckily, artificial intelligence can automatically create the right offer for the right shopper and provide the retailer with immediate data and analytics about the campaign’s success.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. These highly personalized experiences, when offered to thousands of individual customers using proprietary data, are difficult for competitors to imitate and set the retailer apart.

Consumer 283

Consumer Customer Loyalty Customer Experience Recommendation 283

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

SEPTEMBER 14, 2022

At the same time, this rapid ecommerce growth has seen its fair share of issues, such as website crashes, customer support issues, supply chain disruptions and dips in customer loyalty due to a lack of personalization. What is First-Party Data and How Do I Get It? How Can I Leverage First-Party Data?

Retail 298

Retail Social Media Presentation Customer Loyalty 298

Retail TouchPoints

NOVEMBER 14, 2022

Competitive pricing is a key strategy to build customer loyalty and increase sales. By using AI to calculate prices based on market demand and other market conditions, you can ensure that you’re offering the best value to your customers. This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 360

Customer Loyalty Operations Improvements Customer Experience 360

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 279

Social Media Multi-channel Customer Loyalty Shopify 279

Retail TouchPoints

FEBRUARY 17, 2023

Lesson 3 Marketing teams should always be learning about their customers: Data is the linchpin for deep customer understanding and more agile marketing practices. The most exciting thing to D’Arcy about her role at Homedics is she’s helping architect the brand’s data and personalization strategy.

Marketing 290

Marketing Customer Loyalty Omnichannel eCommerce 290

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you tried any of them? Or maybe you have your own post-purchase tactics?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

JANUARY 11, 2018

By ingesting the right customer data, dynamic segments grow and shrink as your customers move in and out of the segments — automatically triggering the right campaigns at the right time. What is dynamic customer segmentation? Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

DECEMBER 14, 2017

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Smile.io

MARCH 22, 2024

for a loyalty program designed with simplicity and engineered for scale.    Any loyalty program migration should have 3 phases —protect your data, reorganize your program structure, and promote your program. There are many reasons to migrate your loyalty program to a new software. Is it user-friendly? 

Customer Loyalty 83

Customer Loyalty Merchant Services Shopify Shipping Costs 83

MakeWebBetter

NOVEMBER 1, 2019

These leads prove to be your potential customers. The post 9 Ways To Boost Customer Loyalty Through Cart Abandonment Problems appeared first on MakeWebBetter. Your eCommerce business is definitely proceeding in the right direction if you’re getting heavy traffic and leads. However, getting leads doesn’t always imply […].

Customer Loyalty 60

Customer Loyalty Shopping Carts Customer Definition 60

Optimizely

DECEMBER 14, 2017

This is exactly why you need to carefully monitor how each and every customer interacts with your brand on a daily basis and build out a customer engagement strategy. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

AUGUST 11, 2021

From supply chain and labor force disruptions to strict social distancing protocols, online and brick-and-mortar retailers alike have been forced to adapt their businesses practically overnight in order to retain customer loyalty and compete in the evolving digital economy. Prepare for a possible data breach.

Payment Services 264

Payment Services Retail Electronics Information 264

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. The good news? What Is Personalized Marketing? Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. Are there any clues as to why? in conversion rates.

Merchant Services 130

Merchant Services eCommerce Channel Mobile 130

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

365 Retail

JUNE 7, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands, has announced Forever 21 has selected Amperity to ‘maximise the value’ of its omnichannel customer data. With Amperity, Forever 21 will be able to provide more relevant, personalised customer experiences.

Customer Experience 72

Customer Experience Customer Customer Data Customer Loyalty 72

Retail TouchPoints

JULY 10, 2023

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Retailers have a vast amount of data about customer shopping behavior and purchase history.

Merchant Services 279

Merchant Services Shipping Costs Retail Social Media 279

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Groove

JULY 21, 2020

Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Segment and automate these campaigns based on user behavior, and create personalized blocks to meet customer needs. Create an account, important and sync data, and customize templates and emails for free. Conclusion.

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370