Retail TouchPoints

MAY 3, 2023

The days of third-party data are over. The cookieless future has settled and users worldwide demand their data be kept private. How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience?

POS 246

POS Customer Experience Customer Technology 246

Retail TouchPoints

SEPTEMBER 20, 2022

More-established channels like TV and direct mail may seem like anathema to digitally native brands, but there is a massive opportunity if these brands apply the same data-driven approach they have employed for years. Invest in First-Party Data. This is best accomplished by investing heavily in first-party data.

Omnichannel 262

Omnichannel Marketing Social Media Channel 262

Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory.

Small Business Retail 237

Small Business Retail Retail eCommerce Social Media 237

Retail TouchPoints

MARCH 1, 2024

While the retailer will be focused on improving existing store experiences at scale moving forward, Best Buy is planning to “open a few additional outlet centers and new formats to continue to test two important concepts,” said Barry. These efforts and more will serve to increase membership engagement and continue to improve retention.”

POS 271

POS Omnichannel Mobile Improvements 271

Retail TouchPoints

DECEMBER 1, 2022

Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new digital offerings in order to cultivate deeper relationships with its customers.

Omnichannel 255

Omnichannel Customer Data eCommerce Platforms Technology 255

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. In April 2022, the retailer appointed Matt Carey to the newly created role of EVP of Customer Experience.

Omnichannel 242

Omnichannel Customer Experience Customer Data Improvements 242

Optimizely

MAY 27, 2020

SMS & MMS Expansion Since April, you’ve had the opportunity to roll out your SMS Marketing strategy or create omnichannel campaigns by complementing your emails with text messages. We especially recommend using the data collection embeds and modals as these forms are must-have tools for capturing customer information. .

Improvements 195

Improvements Customer Recommendation Omnichannel 195

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 260

Retail Customer Data Channel Arts 260

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

Omnichannel 62

Omnichannel Customer Data Channel Improvements 62

Sailthru

APRIL 27, 2023

Similar to precious metals, data has to be refined from its raw state to be anything more than a collection of numbers and email addresses. This process is known as data cleaning and is vital to your entire organization’s efficiency and bottom line. But bad data can do the opposite. Clean data ensures clean analytics.

Customer Retention 78

Customer Retention Omnichannel Improvements Customer Data 78

Retail TouchPoints

MAY 22, 2023

Tanger Outlets will deploy a customer engagement platform from Coniq to better empower its retail partners to deliver personalized and contextual offers to consumers. As Tanger continues its transformation, we believe omni experiences and customer data are critical to serve our retailers and guests alike.”

Customer 290

Customer Customer Experience Customer Data Improvements 290

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? This way, your customers always get accurate answers. Benefits of Omnichannel Customer Support.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel. How can contextual commerce improve loyalty?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

Retail TouchPoints

DECEMBER 13, 2021

After doing these data-driven transformations one retailer at a time, I realized that if I transitioned to Google, I could impact the industry in a scaled way and build the things that I always wanted Google to build for me,” said Tharp. This includes things like Contact Center AI, improving service and reducing costs to serve customers. [A

Channel 182

Channel Omnichannel Retail Merchant Services 182

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

Multi-channel 232

Multi-channel POS Customer Data Mobile 232

Omnisend

SEPTEMBER 9, 2021

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. The Importance of Data-Based Marketing in Ecommerce. At what times?

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

Retail TouchPoints

AUGUST 1, 2023

A critical area of focus is transforming their business into more profitable omnichannel platforms. Equally alarming, they continue to make today’s and tomorrow’s decisions based on yesterday’s data, jeopardizing profitability with the potential of excessive or inadequate inventory. The antidote to these problems?

Retail 245

Retail Shipping Costs eCommerce Consumer 245

Retail TouchPoints

JULY 14, 2023

It’s still early days, but AI advancements have the potential to fundamentally change ecommerce operations by drastically improving order fulfillment practices and bridging the ever-significant personalization gap forming between the online and offline realms. The possibilities appear to be endless.

eCommerce 216

eCommerce Order Fulfillment Fulfillment Multi-channel 216

Retail TouchPoints

NOVEMBER 18, 2021

Consumer expectations of retailers have been transformed by their experiences buying from Amazon and other innovative retailers that are able to provide fast, efficient omnichannel experiences. Recent data shows that people plan to buy more gifts and spend more money than they did in 2020. Dazzle Your Customers With Real-Time Data.

Shipping Costs 249

Shipping Costs Retail Omnichannel Supplies 249

Retail TouchPoints

OCTOBER 8, 2020

As part of the agreement, GameStop will standardize its solutions on Dynamics 365, Microsoft’s portfolio of cloud-based business applications and customer data platform.

Games 246

Games Omnichannel Retail Subscription 246

Retail TouchPoints

OCTOBER 18, 2021

Profile information and third-party data can be useful, but it can’t capture a shopper’s intent in the moment. For example, my customer profile at Petco says I have a 15-pound Yorkie, but it doesn’t know his dietary restrictions. In order to make the cross-channel dream a reality, brands need to pass data quickly between channels.

Customer Experience 286

Customer Experience Customer Channel Omnichannel 286

lateshipment

JANUARY 17, 2023

Customized experiences are the need of the hour for customers who expect brands to know about them and provide experiences that are tailor-made for them, i.e customers expect a personalized experience at every channel and touchpoint. Omnichannel experience will be play a huge role in offering customer convenience.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. Personalized marketing is a strategy that uses demographic and behavioral data to create individualized messages for current or prospective customers. The good news? What Is Personalized Marketing? Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

OCTOBER 25, 2023

Looking for even more data and insights to power your approach ? Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Check out the Retail Strategy & Planning Series on-demand. That’s why retailers focusing on EX are building mobile apps.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 213

Customer Loyalty Customer Retail Shipping Costs 213

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. There’s a lot of data and analytics and AI behind great online grocery, and that’s hard.

Shipping Costs 297

Shipping Costs eCommerce Retail Merchant Services 297

RETAIL MANAGEMENT SOFTWARE

FEBRUARY 20, 2023

One of the latest developments in this sector is the use of ChatGPT and other innovative technologies such as AI (artificial intelligence), AR (augmented reality), and VR (virtual reality) to create seamless omnichannel shopping experiences. This can help retailers increase sales and build customer loyalty.

Customer Experience 99

Customer Experience Retail Customer eCommerce 99

Retail TouchPoints

DECEMBER 2, 2020

The deal includes the Stein Mart nameplate as well as its private label brands, domain names, social media assets and customer data from Hilco Streambank, an IP advisory firm that had been marketing the assets. REV plans to build on Stein Mart’s earlier ecommerce efforts in the retailer’s second life.

eCommerce 175

eCommerce Social Media Retail Accessories 175

UpSellIt

AUGUST 23, 2023

By implementing personalized targeting tactics, you can effectively combat cart abandonment by delivering customized messages and incentives that motivate customers to complete their purchase. When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction.

eCommerce 129

eCommerce Recommendation Omnichannel Customer Data 129

Retail TouchPoints

FEBRUARY 28, 2023

This confluence of factors makes it possible to send valuable digital offers to retail loyalty program members in highly targeted, personalized ways that also incorporate added contextual dimensions to optimize and improve redemption and engagement. when that shopper prefers to receive content). In a word, relevance.

Retail 270

Retail Books Consumer Social Media 270

Retail TouchPoints

JUNE 22, 2021

The company received a $200 million equity investment in a round led by Insight Partners, which will help her enhance omnichannel capabilities, including fulfillment and logistics improvements. Saks OFF 5TH provides a compelling assortment of brands to fashion-seeking customers at the best prices.

Specialty Retailers 164

Specialty Retailers Other Apparel Department Stores 164

ESW

JULY 6, 2023

Amazon is everywhere the customer is. Omnichannel is here to stay. Customers love the convenience, and brands benefit by always being where the customer is. These partners enable brands to offer more products to more customers in more places. Customisation Amazon makes excellent use of customer data.

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Prepare Omnichannel Commerce Strategy.

B2B 78

B2B eCommerce Improvements B2C 78

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

In 2024, we can expect a surge in AI-powered personalization, where algorithms analyze customer data to provide tailored recommendations and personalized shopping experiences. Omnichannel Integration: The lines between physical and online retail continue to blur as omnichannel strategies take center stage.

Payment Services 99

Payment Services Retail Supplies Omnichannel 99

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Utilize customer data and insights to tailor your marketing efforts and promotions to individual interests. By delivering personalized experiences, you can build stronger connections with customers and encourage repeat business. Offer personalized recommendations based on their preferences and past purchases.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Wiser

APRIL 26, 2022

Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy. Done well, it can improve customer experiences, boost sales, and increase overall product visibility. 2: Omnichannel Buying Experiences. What is Merchandising?

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

Optimizely

MAY 30, 2017

The problem is that marketers still aren’t thinking about web push in terms of how it can improve the customer experience – which is a pity, because highlighting the unique value it can deliver is the most effective way to get shoppers to opt-in. When customers are looking at specific products but may need more information.

Customer Experience 170

Customer Experience Channel Improvements Customer 170