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The Seller’s Guide to Ecommerce Marketing Automation

SellBrite

If you’re an ecommerce seller, we have good news—online shopping isn’t slowing down any time soon. dollars in the ecommerce industry, and it’s expected to rise to $5.4 With this rise in shopping activity, ecommerce marketing automation(EMA) is a no-brainer for sellers. What is ecommerce marketing automation?

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The Top 10 Mistakes Ecommerce Marketers Make

Optimizely

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . So what are the most common mistakes that ecommerce companies make?

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Who Exactly is Your Ideal Ecommerce Customer?

Optimizely

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. The more you can identify and understand your ideal ecommerce buyer, the better you can do your job as a marketer.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. But those retailers who embrace cross-border eCommerce will, in fact, rule the world.”.

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Introductory Guide to International eCommerce, Part 1: Customer Data and Privacy

ESW

International eCommerce has grown dramatically in recent years, and the trend is likely to continue. Accenture reports a compound annual growth rate of nearly 30 percent from 2014 to 2020 for cross-border eCommerce. But those retailers who embrace cross-border eCommerce will, in fact, rule the world.”.

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Who Exactly is Your Ideal Ecommerce Customer?

Optimizely

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. The more you can identify and understand your ideal ecommerce buyer, the better you can do your job as a marketer.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When it comes to ecommerce, a word that first comes to mind is growth. Ecommerce expert Gary Hoover’s research shows that just in the last 14 years, the growth of ecommerce companies has skyrocketed across the board. In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S.

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