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April 2021 Social Media Water Cooler

ROI Revolution

For users who opt out of tracking via Apple’s prompt, advertisers will only track the highest-priority event completed. This data will operate under a one-day click attribution model and will be aggregated, delayed, and modeled. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data. Appleā€™s iOS 14.5

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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

To do it, Forever 21 is: Making significant investments to align its digital and physical channels ; Enabling fast, frictionless checkout ; Meeting Gen Z where they are, on social media, to drive discovery ; and Listening to its customers to evolve its brand in line with their expectations. said Hawkins.

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How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. That said, brands canā€™t just have a TikTok Shop or one live shopping event and then move on ā€” they need to invest in active follow-up after the purchase.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer.

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Why Two Cannabis Retailers are High on In-Store Tech and Innovative Design

Retail TouchPoints

While online platforms and communities like Instagram are the ā€œcornerstoneā€ of the brandsā€™ digital footprints, Del Fante explained that each physical location presents a unique opportunity to ā€œexpress our brand in a way for us to retain customers. Using Analytics and Customer Data to Localize and Personalize Cannabis Retailing.

Retail 352
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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Companies with loyal customers understand their customersā€™ needs and deliver personalized experiences. Thereā€™s an art and science to using customer data to capture shopping behaviors and trends and activating that data along with the right shopping features.