April 2021 Social Media Water Cooler
ROI Revolution
APRIL 23, 2021
For users who opt out of tracking via Apple’s prompt, advertisers will only track the highest-priority event completed. This data will operate under a one-day click attribution model and will be aggregated, delayed, and modeled. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data. Appleās iOS 14.5
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