Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization.   Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

X-cart 68

X-cart eCommerce Marketing Live Chat 68

Retail TouchPoints

JULY 14, 2023

It’s still early days, but AI advancements have the potential to fundamentally change ecommerce operations by drastically improving order fulfillment practices and bridging the ever-significant personalization gap forming between the online and offline realms. This allows businesses to respond quickly and effectively to the customer.

eCommerce 216

eCommerce Order Fulfillment Fulfillment Multi-channel 216

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 231

Multi-channel POS Customer Data Mobile 231

GetElastic

JANUARY 7, 2020

One of the most effective ways to do that for today’s customers is to use rich media like 360-degree images that mimic an in-store experience on digital devices. We consider an experience “excellent” if it offers a product or service that both is relevant to the customer’s current life and delivers on what the customer expects from our brand.

Improvements 158

Improvements Social Media Hobbies Outdoor 158

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Inflow Insights

AUGUST 30, 2021

Because seasonality can affect both eCommerce sales and SEO performance, it’s important to strategize SEO efforts with data-backed traffic forecasts. COVID-19 is a great example. We recommend testing several to discover which work best for your business and your marketing needs. Why is SEO Forecasting Important?

SEO 151

SEO eCommerce Information Recommendation 151

Optimizely

MARCH 6, 2018

You’re already using automated lifecycle campaigns and dynamically segmenting your email lists, but there’s even more you can do to improve your marketing automation and email personalization. Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

UpSellIt

MARCH 13, 2024

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Looking for more spring ideas?

Marketing 128

Marketing Gifts Recommendation Clothing 128

Smile.io

JANUARY 23, 2023

This competition means that food and beverage companies are ripe to benefit from creating customer loyalty. Here are 4 examples of effective loyalty programs in the food and beverage industry, split between DTC food products, small businesses, and major well-known food brands. Here are our three loyalty best practices, just for you: 1.

Food and Beverages 86

Food and Beverages Social Media Customer Loyalty Reference 86

Retail TouchPoints

FEBRUARY 2, 2022

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 234

Retail Recommendation Outdoor Customer Data 234

Algopix

APRIL 17, 2023

Why Optimize Your Amazon Product Listings with AI AI is a form of technology that enables computers to learn from data and make decisions. AI can be used to automate processes, analyze data, and provide insights. AI can also be used to optimize Amazon product listings. That’s where AI comes in.

Shipping Costs 89

Shipping Costs Customer Data Improvements Technology 89

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness. And why not?

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Groove

DECEMBER 8, 2020

This method helps sales and marketing teams prioritize leads and improve outreach in an effort to convert more leads into customers. This can take a lot of time, so we recommend leveraging a tool like HubSpot that predicts lead scores and determines whether a lead is qualified based on information in your contact database.

Information 326

Information Customer Data Recommendation Marketing 326

Algopix

DECEMBER 2, 2020

AI advancements in retail catalog optimization are here to help by eliminating human error and improving the usability of customer data. These goals ultimately allow your company to provide better customer experiences, generate more sales with improved margins, and raise customer loyalty.

Customer Experience 78

Customer Experience Improvements Management Customer 78

Retail TouchPoints

DECEMBER 13, 2021

For example, our retail search capability is based on the search stack and capabilities we built for the core Google search — that natural language understanding, the understanding of intent, the product knowledge graph, and really understanding what and how people are saying things, and what that means to their shopping journey.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Wiser

AUGUST 28, 2023

Do you offer enough variety to maintain customer interest and stimulate impulse buys? Reviewing sales data, customer feedback, and product performance can aid in this evaluation. 3: Incorporate Customer Feedback The feedback loop from your customer base is a treasure trove of actionable insights.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions.

POS 245

POS Customer Experience Customer Technology 245

365 Retail

MAY 10, 2024

Most third-party targeting is proxied – for example, this user visited a baby site and is therefore a woman aged 24 to 45. Exactly what they sound like, data gaps are the gaps organisations have in their customer data. Think of gaps as discrepancies between the data you have and the data you need.

White Paper 104

White Paper Retail Information Customer Data 104

Optimizely

JUNE 8, 2020

The answers lie with your Customer Data Platform (CDP). Your CDP is the most essential part of your tech stack, designed to centralize all of your customer data, all of their their events and all of their interactions with your brand. How should I introduce my brand and my products to them? How do I convert them?

Customer 195

Customer Social Media Customer Data Events 195

RTP blog

JANUARY 17, 2018

Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. Store associates can now better upsell and cross-sell products, which so far has resulted in 12% growth in the average purchase order per customer.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 212

Customer Loyalty Customer Retail Shipping Costs 212

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 271

Social Media Consumer Information Marketing 271

Retail TouchPoints

JULY 5, 2022

A lot of the pain points that we’re seeing are in the inventory side, but against that backdrop we’re going to see a steely-eyed focus on improving profitability in stores and digital channels.”. “We recently saw a whole set of profit warnings — Target , Walmart , even Amazon. The Central Pillar of Profitability: CX.

Shipping Costs 296

Shipping Costs eCommerce Retail Merchant Services 296

Retail TouchPoints

MAY 25, 2022

This is before they even address the issue of managing customer data. Customers are also becoming more wary of the way retailers are storing their data. Businesses need to be transparent about their data protection approach and adapt existing procedures in line with digital innovation and regulatory expectation.

Customer Loyalty 297

Customer Loyalty Customer Consumer Gifts 297

Optimizely

JULY 11, 2019

You can actually equip your customer service team with the data they need to upsell products and make personalized product recommendations during the customer service process. Here’s how to transform your customer service team from a team that reacts to problems to a team that drives real value for your brand.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

Retail TouchPoints

FEBRUARY 18, 2021

There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints. “But Are Appointments in Your Future?

Retail 294

Retail Beauty and Health Books Omnichannel 294

MagentoBrain

MAY 23, 2023

Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors. In this blog, I will explain ten proven strategies that businesses can use to improve brand loyalty and cultivate a strong and loyal customer base.

Social Media 52

Social Media Customer Loyalty Customer Data Improvements 52

365 Retail

APRIL 19, 2024

To be more specific, Einstein Analytics allows marketing teams to track and measure customer engagement and campaign performance, as well as overall marketing ROI. Marketers can use these insights to optimize their marketing strategies, personalize customer interactions, and improve overall marketing effectiveness.

Marketing 52

Marketing Social Media Live Chat Channel 52

lateshipment

JANUARY 17, 2023

The data speaks for itself, 91% of consumers are more likely to shop with brands that make them feel special with their interactions via personalized offerings and recommendations. Apart from providing a special experience for customers, automating also helps in saving valuable time and money.

eCommerce 130

eCommerce Merchant Services Omnichannel Customer Experience 130

UpSellIt

JULY 13, 2023

This concept provides a consistent brand experience across different channels, allowing customers to interact with your brand in the most convenient way. For example, shoppers can research products online, place an order through a mobile app, pick up the item from a nearby store, and even return or exchange it back online.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

GetElastic

JUNE 8, 2023

The growth of social commerce may seem at odds with the need for commerce brands to capture more first-party customer data. It is possible to experiment with social commerce channels, without giving up control of your customer data. which nearly wiped out many D2C brands with its excessive customer acquisition costs.

Merchant Services 78

Merchant Services Social Media Customer Data Channel 78

Pivotree Blog

OCTOBER 17, 2022

Hopefully, you saw our first article, 8 Ways to Build Trust in the Customer Journey. (If If you haven’t had a chance, we recommend going back to read it.). When you help your customers easily find what they need, you save them time. When you present them with personalized recommendations, they learn to trust. .

Channel 98

Channel Customer eCommerce SEO 98

RTP blog

NOVEMBER 11, 2019

Ideally addressing less than optimal interaction between their POS system and their MyLowesCard, Lowe’s is investing in a new tech hub to enable greater data sharing throughout the organization and enable more effective decision making and improved customer support.

Technology 150

Technology Retail POS PayPal 150

Kissmetrics

MARCH 5, 2021

Just like your favorite iOS apps , software-specific apps can greatly improve our day-to-day work experiences. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, Slack apps may improve productivity, efficiency, collaboration, and project management.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Optimizely

APRIL 18, 2019

It doesn’t matter if, for example, a customer is price checking products in your store before leaving, as long as they end up completing the purchase with you through another channel. In fact, almost two-thirds of retailers say the use of big data and analytics is creating a competitive advantage for their organizations.

Marketing 299

Marketing POS Channel Clothing 299

Smile.io

MAY 15, 2024

Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Monitor metrics like customer lifetime value (CLV), returning visitor rates, website session time, pages per visit, bounce rate, conversion rates, customer acquisition costs, and more.  

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88