Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization.   Unlike traditional tactics, onsite marketing relies on detailed customer segmentation data to track their path from discovering your store and products to making a purchase and beyond.

X-cart 67

X-cart eCommerce Marketing Live Chat 67

Omnisend

FEBRUARY 27, 2023

You can do this automatically with Omnisend, using the customer’s own purchase history, your best sellers, or your newest products Specially designed landing pages : make it a bigger campaign and create a landing page that goes more into more detail. Use relevant customer data to promote your products or enhance your IWD campaigns.

Gifts 88

Gifts Shipping Recommendation Information 88

Omnisend

MAY 29, 2023

That’s exactly what we’ll be doing today, giving you some great campaign ideas you can use to celebrate Pride Month, looking at some of the best Pride Month ecommerce email examples, and giving you xx+ Pride Month email subject lines you can steal for your next campaign. So let’s get into it. 4 Drizly: “Brian picked you some drinks.

Social Media 78

Social Media eCommerce Accessories Customer Loyalty 78

Groove

NOVEMBER 17, 2020

Though both are great for increasing efficiency and creating a positive customer experience, we recommend keeping your core needs in mind when making a decision. Klaviyo is a marketing automation platform that provides the tools necessary for online businesses to build meaningful customer relationships. Customer Insights.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner.

Multi-channel 243

Multi-channel POS Customer Data Mobile 243

Retail TouchPoints

OCTOBER 31, 2023

Through the effective use of their customer data and clienteling capabilities, retailers can craft deeply personalized shopping experiences, making the wardrobe refresh portion of the RTO journey much more enjoyable for the customer.

Customer 278

Customer Retail Recommendation Fashion 278

Sailthru

APRIL 23, 2020

And product recommendations are the secret of the ecommerce giant’s success, accounting for 35% of its revenue. Product recommendations are crucial to any retailer’s personalization strategy. Product recommendations are crucial to any retailer’s personalization strategy. Look at this example from ShoeDazzle.

Recommendation 78

Recommendation Retail Download Customer Data 78

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Think big — way outside the product recommendations box.

Multi-channel 242

Multi-channel Retail Customer Experience Customer Data 242

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 126

eCommerce Recommendation Omnichannel Customer Data 126

Inflow Insights

AUGUST 30, 2021

Because seasonality can affect both eCommerce sales and SEO performance, it’s important to strategize SEO efforts with data-backed traffic forecasts. COVID-19 is a great example. We recommend testing several to discover which work best for your business and your marketing needs. Why is SEO Forecasting Important?

SEO 151

SEO eCommerce Information Recommendation 151

Retail TouchPoints

JULY 14, 2023

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. With AI, brands can analyze customer behavior across shopping channels to provide highly customized product suggestions.

eCommerce 233

eCommerce Order Fulfillment Fulfillment Multi-channel 233

Smile.io

JANUARY 23, 2023

This competition means that food and beverage companies are ripe to benefit from creating customer loyalty. Here are 4 examples of effective loyalty programs in the food and beverage industry, split between DTC food products, small businesses, and major well-known food brands. Here are our three loyalty best practices, just for you: 1.

Food and Beverages 85

Food and Beverages Social Media Customer Loyalty Reference 85

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Product Recommendations. Dynamic Websites.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JANUARY 4, 2023

Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Bringing Luxury Online.

eCommerce 287

eCommerce Omnichannel Comparison Shopping Recommendation 287

UpSellIt

MARCH 13, 2024

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations. Looking for more spring ideas?

Marketing 128

Marketing Gifts Recommendation Clothing 128

Retail TouchPoints

DECEMBER 23, 2022

One good example is Black Friday: holiday sales and discounts are starting earlier every year. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation. The smartest way to increase margins and profitability in a down economy is by using AI to intelligently recommend higher margin products.

eCommerce 247

eCommerce Shipping Costs Retail Recommendation 247

Retail TouchPoints

FEBRUARY 2, 2022

If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. How much data do I need to shift support and drive my overall pricing strategy? Everyone starts somewhere, and it’s OK wherever you are at in your data journey.

Retail 244

Retail Recommendation Outdoor Customer Data 244

Retail TouchPoints

JULY 10, 2023

New state-of-the-art generative AI models for text, images, high-fidelity videos and 3D assets can be trained and fine-tuned with retailers’ proprietary data, representing their specific brand and tone and with appropriate guardrails to do domain-specific tasks. Automated catalog and product descriptions.

Merchant Services 278

Merchant Services Shipping Costs Retail Social Media 278

Smile.io

JULY 2, 2020

What would your business strategy look like if you didn't have access to any sort of customer data? In short, without understanding your user's key data touchpoints such as demographics, preferences, lifestyles, purchase behaviors, among other things, your brand would be lost in a sea of sameness. And why not?

Customer Data 46

Customer Data Live Chat Customer Merchant Services 46

Optimizely

MARCH 6, 2018

Savvy brands today are using dynamic email content to personalize offers that are delivered to each customer in real-time. Instead of just sending out the same email to an entire segment, the email is personalized to each and every individual, using customer data to specify the content based on each person’s interests.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

Customer Loyalty 231

Customer Loyalty Customer Retail Shipping Costs 231

Retail TouchPoints

DECEMBER 13, 2021

For example, our retail search capability is based on the search stack and capabilities we built for the core Google search — that natural language understanding, the understanding of intent, the product knowledge graph, and really understanding what and how people are saying things, and what that means to their shopping journey.

Channel 182

Channel Omnichannel Retail Merchant Services 182

Groove

DECEMBER 8, 2020

This can take a lot of time, so we recommend leveraging a tool like HubSpot that predicts lead scores and determines whether a lead is qualified based on information in your contact database. HubSpot defines likelihood to close as "a score that represents the percentage probability of a contact closing as a customer within the next 90 days."

Information 326

Information Customer Data Recommendation Marketing 326

Retail TouchPoints

JULY 24, 2023

Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. Retailers also have the opportunity to populate emails with recommendations for items the shopper looked at but didn’t buy, discounts for their favorite products and more.

Small Business Retail 242

Small Business Retail Marketing Retail Social Media 242

RTP blog

JANUARY 17, 2018

Yet, according to the IBM Customer Experience Index 2017 , 79% of brands do not have mobile-enabled associates or do not provide their employees with mobile access to customer information. Store associates can now better upsell and cross-sell products, which so far has resulted in 12% growth in the average purchase order per customer.

Mobile 300

Mobile Retail eCommerce Shipping Costs 300

Wiser

AUGUST 28, 2023

These sophisticated tools harness the power of data and analytics to optimize inventory, drive customer engagement, and enhance overall business performance. The ultimate goal is to increase sales and profitability while delivering an exceptional customer experience.

Retail 146

Retail Fashion Information Customer Data 146

Optimizely

JULY 11, 2019

You can actually equip your customer service team with the data they need to upsell products and make personalized product recommendations during the customer service process. Here’s how to transform your customer service team from a team that reacts to problems to a team that drives real value for your brand.

Customer 150

Customer Shipping Costs Recommendation Customer Experience 150

Optimizely

JUNE 8, 2020

The answers lie with your Customer Data Platform (CDP). Your CDP is the most essential part of your tech stack, designed to centralize all of your customer data, all of their their events and all of their interactions with your brand. How should I introduce my brand and my products to them? How do I convert them?

Customer 195

Customer Social Media Customer Data Events 195

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 277

Social Media Consumer Information Marketing 277

Algopix

APRIL 17, 2023

Why Optimize Your Amazon Product Listings with AI AI is a form of technology that enables computers to learn from data and make decisions. AI can be used to automate processes, analyze data, and provide insights. This can help you create more effective product listings and provide a better customer experience.

Shipping Costs 89

Shipping Costs Customer Data Improvements Technology 89

Retail TouchPoints

FEBRUARY 1, 2024

Berliner offered advice on how retailers can best mitigate the negative impact of price increases: “Retailers should lean into customer data to make price increases as painless as possible ,” he said. “By Some companies are taking, for example, Microsoft’s Open AI-as-a-service and making it a secure, in-house ChatGPT-style system.

Games 217

Games Retail Definition Management 217

Optimizely

FEBRUARY 19, 2021

Assuming you’re running your business with the assistance of a CDP (Customer Data Platform), ESP (Email Service Provider) or CRM (Customer Relationship Management), any one of these programs can be integrated with a direct mail marketing campaign. For the purposes of this blog, let’s stick with the example of the CDP.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

FEBRUARY 18, 2021

There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints. Are Appointments in Your Future? 4 Keys to Success.

Retail 307

Retail Beauty and Health Books Omnichannel 307

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions.

POS 264

POS Customer Experience Customer Technology 264

Optimizely

JULY 1, 2019

The irony, of course, is that it’s the data itself that is our challenge — not the desire to be data-driven. Right under our fingertips lies the answers within the data we have, but the challenge has been stitching together customer data in order to see a complete view of each customer.

Customer Data 150

Customer Data Recommendation Customer Experience Marketing 150

Optimizely

DECEMBER 3, 2019

With the California Consumer Privacy Act (CCPA) going into effect on January 1, 2020 , most of our clients have new responsibilities as a business, and Zaius has responsibilities as your service provider to help you remain compliant in your storage and use of customer data. Identify where your customer data goes.

eCommerce Marketing 195

eCommerce Marketing eCommerce Marketing Customer Data 195

UpSellIt

JULY 13, 2023

This concept provides a consistent brand experience across different channels, allowing customers to interact with your brand in the most convenient way. For example, shoppers can research products online, place an order through a mobile app, pick up the item from a nearby store, and even return or exchange it back online.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101