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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. This blind spot has always foiled retail marketers, but the issue has become more urgent as CMOs demand greater attribution and measurement for every ad dollar spent.

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Retail Media: Everything You Need to Know

Retail TouchPoints

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place.

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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. It’s also a giant undertaking.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

it was a groundbreaking retail concept, in many ways heralding a new era of personal computing and electronics. But that same wave of electronic innovation that gave rise to Batteries Plus also put a drain on the retailer’s business as ecommerce began to take hold. When the first Batteries Plus opened in 1988 in Green Bay, Wis.

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

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Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

Rillavoice speech analytics software is designed to enhance conversations between store associates and shoppers in physical retail settings. The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Social media or word of mouth? including CCPA.

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The Rise of Real-Time CDP

Retail TouchPoints

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. In the current scenario, what customers expect from brands is often changing in a dynamic manner. Factors Driving the Need for Real-Time CDP.