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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Predict the future: So often, companies’ attempts to build personalization capabilities take them on a multi-year trajectory that lands them at parity with the past once they arrive. Personalization doesn’t work if, for example, you know the customer deeply on the app but they’re a stranger if they call for support.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

On the one hand, operational changes and on the other hand, changes linked to the user experience. If experience has become an integral part of brand strategy, it is because brands are more customer-focused than ever. Retail formats in an omnichannel context ensure a seamless experience . What lessons can be learned?

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5 strategies to stand out during BFCM

lateshipment

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. Retailers soon utilized this unique opportunity and started giving additional discounts to keep customers coming.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

As the luxury platform celebrates its fifth anniversary, Alibaba has introduced a host of new ways for customers to engage with luxury brands on Tmall, including AR and XR (extended reality) experiences, exclusive products that can only be accessed through a digital “Meta Pass” and a host of virtual avatars, mascots and events.

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Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Retail TouchPoints

Qurate Retail Group has restructured its organization and launched a new business unit focused on livestreaming as it looks to “accelerate its leadership in video commerce.”. Campbell and her team are tasked with growing digital revenues separate from QVC’s and HSN’s traditional multi-platform experiences.

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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

2023 Digital Marketing Trends and Changes Trend 1: Pay more attention to "customer experience" The discussion of customer experience has greatly increased in recent years. From the rise of UI/UX, we can see that many trends have emerged with only one purpose: to improve customer experience.

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How to Implement a Successful Retail Media Network

Retail TouchPoints

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. There is no one-size-fits-all blueprint, so retailers should look to understand what makes sense for their customer experience and business model.

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