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How Automation Transforms the Post-Purchase Customer Experience

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The benefits of automation are clear for the business as a whole, and automation can also transform the customer experience even when the customer isn’t directly involved. Shopping and checkout experiences can be managed directly by the customer, but that’s only half of the overall order experience.

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Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences

Retail TouchPoints

Let’s dive straight into it and unriddle the mystery of creating modern, highly personalized customer experiences while increasing performance in the cookieless future. This translates into using purchase history and customer base membership information to drive marketing campaigns. trillion in value.

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Prada Expands Relationship with Adobe to Deepen Omnichannel Personalization Capabilities

Retail TouchPoints

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

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CIO Q&A: Lessons and Priorities from Aldo Group’s Companywide Digital Transformation

Retail TouchPoints

This more expansive view of digital transformation has been one of the key lessons learned by Matthieu Houle, CIO of Aldo Group , during his five-plus years working up the IT ranks within the company. Matthieu Houle: The retail landscape is becoming increasingly complex, and Aldo Group is certainly not exempt from this complexity.

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H&M to Test Smart Mirrors and Enhanced Checkout Tech at COS Stores in the U.S.

Retail TouchPoints

H&M Group is rolling out a pilot of several new tech-enabled in-store shopping solutions at COS stores in the U.S., Throughout 2022 we will test a new frictionless and personalized shopping experience — from the fitting room to checkout,” said Alan Boehme, CTO at H&M Group in a statement.

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Authentic to Extend AI-Powered Shopping Capabilities Across Brand Portfolio

Retail TouchPoints

Authentic , formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and search capabilities across its extensive portfolio of brands. million in April 2023 and purchased the Boardriders group of board sports brands the same month.

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. Training should cover the importance of diverse datasets in preventing AI bias, particularly in product recommendations and marketing strategies.

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