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Chevron ExtraMile Tests AI Assistants, Dynamic Content in 3 Stores

Retail TouchPoints

As part of the pilot program, ExtraMile stores also have introduced “Sam the Sommelier,” a generative AI-powered virtual assistant that interacts with customers via voice or live chat through an app and provides recommendations for wine pairings with their food purchases.

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10 Steps for Developing an eCommerce Website

Groove

We recommended creating a few buyer personas to better understand the majority of your target audience. At Groove Commerce, we offer eCommerce strategy services to help merchants align their marketing efforts, creative assets and technology stack with their business goals. Use a Customer Support & Live Chat Tool.

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Best Customer Service Software

Kissmetrics

Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System.

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RetailX Virtual: How 4 Digital-First Retailers Leverage Tech To Enhance Human Connections

Retail TouchPoints

Four retailers speaking at a recent RetailX Virtual Experience, “ Human Connection: Retail’s Secret Ingredient in the Digital Age ,” revealed how they tapped their organizational expertise and the advantages of technology to overcome the effects of COVID-19 lockdowns. Resident Leverages Data To Deliver Customers To Retailers.

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5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers

Retail TouchPoints

Mannequins, store layout and even music are all curated to express your brand identity and drive a unique customer experience. . While some aspects of an in-store retail experience just can’t be reproduced online, it is still possible for ecommerce stores to find inspiration from their brick-and-mortar counterparts.

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Capitalizing on Livestreaming’s Growth Potential: Expert Advice for Newbies

Retail TouchPoints

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. Bao Arakov, Livestreaming Analyst at Coresight Research, recommended that brands ask (and answer) three key questions: 1.

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Customer Experience Trends to Watch Out For in Ecommerce

Smile.io

It’s go digital or face demise in a post-pandemic world That’s also why monitoring e-commerce trends is more important than ever before to ensure your digital experiences are up-to-date and relevant. Customers Prioritize Experience Over Product or Service Customer experience is the new battlefield of e-commerce.