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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.” This is a case where the technology aligns strategically with the brand’s goal: to drive attention.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? The result? Loyalty programs.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

The retail environment has witnessed many changes during the past couple of years. During and following the pandemic, retail formats have changed on several levels. On the one hand, operational changes and on the other hand, changes linked to the user experience. Acknowledging the power of technology .

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The Future Of Retail Real Estate: Adapting To E-Commerce Trends

RetailMinded

Navigating the Changing Landscape of Retail Real Estate in the E-Commerce Era The retail industry has seen a dramatic shift in recent years, as the rise of e-commerce has disrupted traditional brick-and-mortar stores. Digital platforms are also increasingly important in the future of the retail real estate.

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Rethinking Post-COVID Shopping: ‘Retailtainment’ and Enhanced Omnichannel Experiences

Retail TouchPoints

COVID has pushed retail supply chains to their limits, from the initial stock-up period at the start of the pandemic to the unprecedented ecommerce rush of the holiday season. Now the key challenge is capacity. I think that there’s plenty of inventory — it’s just a different mechanism to get it there. ”.

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Shoppers and Operators want Malls to Change, Creating Opportunities for Emerging Brands

Retail TouchPoints

As a result of changing consumer behaviors and spending patterns, many retailers are focused on right-sizing their store footprints, especially in shopping malls. As a result, emerging brands, especially those operating primarily online, have a unique opportunity to break into brick-and-mortar by leveraging prime real estate.

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Why Tanger Outlets’ CEO Wants to be Less ‘Operator’ and More ‘Curator’

Retail TouchPoints

We’re pivoting away from being a real estate company and leaning into being an experience company,” said Stephen Yalof, CEO of Tanger Outlets in an interview with Retail TouchPoints. These efforts are paying off steadily for consumers, retail partners and Tanger Outlets alike. But the work is not done.