3 Brands Making AR the Star of the Customer Experience
Retail TouchPoints
MAY 23, 2024
Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.” This is a case where the technology aligns strategically with the brand’s goal: to drive attention.
Let's personalize your content