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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.” This is a case where the technology aligns strategically with the brand’s goal: to drive attention.

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How to Never Put a Foot Wrong in Retail Media

Retail TouchPoints

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. retailers all offer.

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New Solana Spaces Store in NYC Heralds Coming Wave of ‘Phygital’ Web3 Concepts

Retail TouchPoints

[Editor’s Note: See the store for yourself and go behind the scenes with Co-founder Vibhu Norby in our Store Tours video here.]. So the idea of a physical Web3 store at one of the nation’s hottest new malls might seem a bit perplexing, and yet that’s exactly what Solana Spaces is. Web3, But in the Real World.

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Currys Enhances Customer Experience with Improvements Across 65 Stores

365 Retail

Currys , the omnichannel retailer of technology products and services, is continuing to invest in its stores, with plans to transform 65 locations across the UK and Ireland. The refit aims to better cater to customer tech needs and improve the overall shopping experience.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores.

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

The retail environment has witnessed many changes during the past couple of years. During and following the pandemic, retail formats have changed on several levels. On the one hand, operational changes and on the other hand, changes linked to the user experience. Acknowledging the power of technology .

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Simon Adds VIP Suite to Kick Off Woodbury Common Expansion

Retail TouchPoints

Mall operator Simon revealed big plans to expand its Woodbury Common Premium Outlet center in Fall 2023, including the addition of 155,000 square feet of retail stores and restaurants, a 200 -key luxury hotel, a second parking facility and upgraded amenities. powered AI technology to assist shoppers during the 2023 holiday season.