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3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Retail TouchPoints

In this article, you’ll learn three things you need to do before undertaking a small business rebranding: 1. Analyze Whether There are Shifts in Your Vision Your vision is what sets the tone for your business’ aspirations. These users may present new opportunities that require a small business rebranding on your part.

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How ‘Buy with Prime’ is Helping Small Businesses Capitalize on the Prime Day Hoopla

Retail TouchPoints

sales are expected to be up about 10% from last year to approximately $8 billion ), Prime Day has also become a boon for the millions of small businesses that avail themselves of the Amazon ecosystem — and this year, Amazon is helping their cause with an SMB-oriented search filter and a dedicated Small Business deals page.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. In fact, 71% of shoppers told McKinsey that they expect personalization from their favorite retailers , and 76% of shoppers are frustrated when retailers don’t offer personalization.

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How Do You Successfully Manage a Small Business?

Korona

Managing a successful small business takes many aspects into account. In addition to knowing the basics of small business, you also need to know about financial management, human resource management, technology, inventory, and the laws and regulations pertaining to your business. Focus on your customers.

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CommentSold Moves into DTC Sales with Popshoplive Acquisition

Retail TouchPoints

The newly named platform — Popshoplive, powered by CS — will allow creators to sell products directly to their followers via their own branded storefronts rather than referring them to brands and retailers. CommentSold has sold more than 147 million items from over 7,000 small to enterprise-sized retailers on its platform.

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How One UK Destination is Redefining the Shopping Center  

Retail TouchPoints

Also known as The Dolphin, this Dorset, England-based mixed-use destination combines retail, healthcare, co-working space and community-driven activations. The experience has been thoughtfully crafted and refined to provide consumers a rich cornucopia for commerce, community and cultural experiences.