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3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Retail TouchPoints

In this article, you’ll learn three things you need to do before undertaking a small business rebranding: 1. Analyze Whether There are Shifts in Your Vision Your vision is what sets the tone for your business’ aspirations. Then there are also those evolving industry trends that can also influence people’s preferences.

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Trending The Rules: Top Retail Trends Are Trending At An Unprecedented Rate

Retail TouchPoints

COVID-19 has changed retail. Earlier this year, we released a report, titled “The Best Vision is Insight,” outlining our predictions for the top retail trends of 2020. Now, the newfound immediacy of the trends has, if anything, made them more insightful. For every trend, there is after all a countertrend.

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience?

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5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup

Retail TouchPoints

Retailers and industry experts have been forecasting a 2020 holiday season dominated by ecommerce almost since the world started taking COVID-19 seriously, and results from “Cyber Weekend,” or BFCM (Black Friday/Cyber Monday), effectively made their case. Mobile continued strong on Cyber Monday, accounting for 37% of that day’s sales.

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How Conversational Commerce Will Fill the Cookie Void

Retail TouchPoints

For the retail sector specifically, it combines shopping, marketing and customer service to allow consumers to make purchases, ask questions, set up returns, give feedback, and much more — all from the comfort of their favorite online platforms, like WhatsApp and Instagram. what they purchased last time), and pattern recognition (i.e.

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

Following the New Year inundation of year-in-review happenings and trend predictions for the year to come, there is a lot to discuss. In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Fashion and hard goods retailers aren’t the only ones benefiting from BOPIS.

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Exclusive eBay Q&A: ‘Mindful Spending Isn’t a Trend — It’s Here to Stay’

Retail TouchPoints

Jenn Henry, Senior Director of Global Brand for eBay, shares how the company translates its learnings into tools and resources that will help both small businesses and online consumers navigate this rapidly changing retail arena, including features such as: A Seller-Initiated Offer option; New Time Away and augmented Best Match.