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Balancing Customer Loyalty in an Age of Growing Business Costs

Retail TouchPoints

But there is a way forward, a balance that allows for costs to be recovered and keeps base customers happy and loyal. Balancing Costs and Customer Loyalty Most customers have been more than forgiving and mostly understanding toward their favorite brands and retailers, while maybe just a little annoyed.

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Transforming Customer Loyalty with Emerging Technology

Retail TouchPoints

While a new year means new opportunities for retailers, the importance of a successful customer loyalty program remains as important as ever. Companies need to build a trusted, positive emotional connection between their brand and their customer to drive new business and nurture brand advocates. The secret sauce?

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Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?

Retail TouchPoints

By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. Delivery personas are powerful in that they can reduce delivery costs, improve delivery-related revenue and customer loyalty. Don’t be fooled by the market hype around “fast and free”.

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How Customer Service Data Can Improve Customer Loyalty

Optimizely

As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement. As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix .

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Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience

Retail TouchPoints

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business.