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Measuring Customer Loyalty Is the Key To Success

FastSpring

Yes, kids love watching the same movie, playing with the same toys, and eating the same kinds of foods repeatedly. Interestingly, these loyal fans of whatever they love so much as children grow up one day to become adult customers one day. What we’re trying to say here is, loyal Thomas the Tank Engine fans become loyal customers.

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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

Whether analyzing sentiment from customer feedback to improve products/experiences, delivering personalized product recommendations and identifying needs and pains for follow-up and upselling, the application of generative AI to real-time insights enables data-driven decision-making to increase customer satisfaction and grow businesses.

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5 Ways Social Media Improves Ecommerce Loyalty Programs

ecomdash

The best way to achieve both, it seems, is using loyalty programs — special deals stores give to repeat customers to improve their loyalty. But it’s not enough to just have loyalty programs. For loyalty programs to work, you have to get to know the community that uses them.

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8 Tips for a Brand Awareness Campaign

Kissmetrics

A brand awareness campaign aims to improve your brand’s “recognizability” to your target audience. You’re trying to ensure your ideal customers have the right impression of your brand. Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty.

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The 5 Benefits of Shopify Plus Loyalty Programs

Smile.io

A branded loyalty program can also increase average order values, set you apart from competitors, and improve customer engagement.    Shopify Plus loyalty programs transform customer relationships by engaging past, current, and future customers. Loyalty & Reward Program Insights from Smile.io

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Building Loyalty via Meaningful Online CX: Advice from Clarks, Frederic Fekkai and Hanna Andersson

Retail TouchPoints

A successful experience will probably influence at least one direct sale, but looking at a longer tail and measuring whether an initiative is also improving alternative paths to purchase can provide valuable insights. With this in mind, retailers need to consider the bigger picture when weighing their experiential KPIs.

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Which Retail Tech Is The Real Deal?

RTP blog

The RTP team discusses whether technologies such as Augmented Reality, Visual Search or Artificial Intelligence will improve (or are improving already) shopping experiences. Additionally, the team highlights what they think is the most exciting technology that will shape the retail customer experience.

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