Retail TouchPoints

MAY 1, 2024

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Human-Centric Design for Customer Loyalty Winning customer loyalty starts with a human-centric design grounded in behavioral economics and analytics.

Technology 285

Technology Arts Payments Customer Loyalty 285

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 217

Small Business Retail Marketing Retail Social Media 217

Retail TouchPoints

OCTOBER 16, 2023

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Social Media 261

Social Media Consumer Information Marketing 261

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co

Marketing 273

Marketing Consumer Information Customer Retention 273

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. Stellar customer support = enhanced overall shopping experience.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for.

Customer Experience 244

Customer Experience Customer eCommerce Customer Loyalty 244

Retail TouchPoints

JUNE 27, 2022

How can businesses position themselves to attract consumers and deliver an exceptional in-store experience that builds customer loyalty and drives sales? They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase.

Retail 256

Retail Recommendation Games Consumer 256

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. It leverages hyper-localized search combined with millions of product attributes to recommend products.

Merchant Services 271

Merchant Services Shipping Costs Retail Social Media 271

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

Sailthru

JANUARY 19, 2023

There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. Earning this customer loyalty demands more than just rewards.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

Sailthru

FEBRUARY 5, 2019

In research sponsored by Mastercard, “The Age of Personalization: Crafting a Finer Edge,” HBR surveyed 600 business executives in various industries about personalization. According to HBR’s survey, 90% of business executives agreed that customers expect organizations to know their interests and anticipate their needs.

Recommendation 60

Recommendation Customer Experience Customer Loyalty Customer Data 60

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Connect With Customers On A Personal Level. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Smile.io

FEBRUARY 23, 2022

The key to creating these brand advocates is a little something called loyalty marketing. And while having a customer loyalty program is a great tool, it’s not the end all be all. Loyalty marketing involves every part of the customer journey and when done correctly is a great growth strategy.

Marketing 72

Marketing Customer Loyalty Customer Retention Social Media 72

Optimizely

JUNE 10, 2020

And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty? Many Sephora shoppers seek out the Rouge (top tier loyalty membership level) as a badge of honor.

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

RTP blog

JUNE 10, 2019

At the same time, the notion of customer loyalty has never been more important. According to the Wharton School’s Marketing Metrics , the probability of selling to an existing customer is 14X more than attracting a new one. The idea is to gain a 360° picture of customers with deeper levels of insight.

Customer 150

Customer Customer Loyalty Social Media Recommendation 150

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research. Product page copy.

Marketing 354

Marketing Social Media eCommerce Arts 354

Wiser

JULY 11, 2022

It’s essential that your business is able to engage shoppers, build customer loyalty, and drive sales. But developing an effective retail strategy takes more than just attracting customer attention. This can be done in many ways, including both paid and organically generated marketing advertisements.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Kissmetrics

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. A customer journey map is a diagram that illustrates each step in the buyer journey, including who the customer is, what their needs are, and what objections they face.

Customer 349

Customer Social Media Comparison Shopping Information 349

eCommerceFuel

OCTOBER 1, 2020

Customer loyalty is the key to customer retention, meaning repeat customers for your business. The fundamental goal for an eCommerce shop is to attract customers, and ultimately keep them coming. Adapted from a traditional shop model, an eCommerce customer loyalty program is essential for customer retention.

Customer Loyalty 44

Customer Loyalty eCommerce Customer Shipping Costs 44

Retail TouchPoints

SEPTEMBER 3, 2020

During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. In a survey of consumers conducted by Doddle , 84% said a positive returns experience encourages them to shop with a retailer again.

Shipping Costs 328

Shipping Costs eCommerce Merchant Services Retail 328

Retail TouchPoints

APRIL 26, 2022

Asking consumers questions about their likes and dislikes directly — through quizzes, surveys, forms, two-way text messaging conversations and more — is a natural way to collect zero-party data. As brands look to increase their personalization efforts, they have an opportunity to rethink their marketing channels.

Customer 191

Customer Retail Information Consumer 191

Wiser

AUGUST 28, 2023

The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions. Steps to Build a Better Retail Assortment Strategy An efficient and effective assortment is paramount to retaining customers and driving profits. What age group are they in?

Retail 146

Retail Fashion Information Customer Data 146

Ecommerce Platforms

JANUARY 2, 2019

The benefits of email marketing for an ecommerce operation hardly need to be explained to anyone engaged with online selling in the present times. As a matter of fact, many of the top ecommerce platforms also provide support for easy integration of third-party email marketing services with your store built with their platform.

Marketing 99

Marketing eCommerce 3dcart Volusion 99

lateshipment

MAY 21, 2021

Considering all these stats, you can say that a business needs to focus on improving customer retention to increase sales and revenue. Steps to retain your eCommerce customers. Here are five steps that you can follow to retain your eCommerce customers: 1. Leverage email marketing. Create a customer loyalty program.

Customer Retention 130

Customer Retention eCommerce Customer Social Media 130

lateshipment

FEBRUARY 3, 2023

The same company decides to change its approach and begin focusing on retaining its customers through a great post-purchase experience and loyalty program. In the first case, there is a constant need for more marketing spending to acquire new customers and a lower lifetime value from each customer. Why, you ask?

eCommerce 130

eCommerce Shipping Costs Customer Shipping 130

Smile.io

MAY 1, 2023

is an action or act carried out with the goal of creating retained customers.    📲 A retention tool is a system or implementation used to carry out customer retention functions. An example is “using SMS marketing to speak with customers about their purchase and overall experience.”

Customer Retention 60

Customer Retention Customer Customer Loyalty Merchant Services 60

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy. It helps build long-lasting customer relationships and boosts brand loyalty.    But how do you boost customer engagement ? Loyalty & Reward Program Insights from Smile.io One effective way is to do email retargeting.

Customer 70

Customer Shopping Carts Shipping Costs Subscription 70

UpSellIt

MARCH 22, 2023

Give relevant and limited suggestions, rather than overloading customers with too many options. Maximize sales by offering just two to three well-targeted upsell recommendations. Get to the root of your customer’s problem and find out what they need. And personalized experiences build customer loyalty.

Payment Services 78

Payment Services Payments Recommendation Customer Loyalty 78

Smile.io

MARCH 21, 2023

These days, customized experiences are more important than ever. So if you overlook personalization, you’re likely missing out on potential sales and customer loyalty. Screenshot taken on the official Marketing Charts website. How can segmentation and marketing automation improve personalization strategies?

eCommerce 68

eCommerce Shopping Carts Customer Loyalty Recommendation 68

Optimizely

MAY 19, 2017

But your job isn’t done – quite the opposite, since a customer’s interest in your brand is at a peak immediately after they’ve made their first purchase. Personalize the message.

Customer Loyalty 191

Customer Loyalty Customer Recommendation Improvements 191

ESW

MAY 17, 2023

Brands in the consumer electronics space that consumerise B2B experiences not only grow business, but also increase customer loyalty, lifetime customer value and overall brand success. Building an online shopping channel for their corporate customers delivers an experience that drives sales.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

GetElastic

JANUARY 19, 2021

As we continue to assess the implications of the COVID pandemic on consumer buying behaviors and expectations, brands will need to constantly evaluate their Go-To-Market strategies in order to remain relevant and be successful. According to a consumer survey by emarketer , about half of all searches start on marketplaces.

Merchant Services 148

Merchant Services Operations Fulfillment Customer Loyalty 148

Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. We discovered that up to 80% of our customers were more petite and curvier than we previously thought,” said Tanya Zrebiec, Head of Innovation and Strategy at 1822 Denim. Make loyalty programs experiential and community-oriented. Want more proof?

Consumer 247

Consumer Merchant Services Social Media Technology 247

Omnisend

MARCH 29, 2021

In fact, reviews have usurped that most valuable and trusted of marketing channels, the personal recommendation. It might sound obvious, but customers are far more likely to leave reviews if you have engaged with them and there has been a meaningful exchange. Gauge your customers’ opinions by sending surveys.

Merchant Services 138

Merchant Services Social Media Live Chat Channel 138

Kissmetrics

JUNE 15, 2017

And when you enact initiatives to show customer appreciation, your customers are more likely to be loyal. Here are some customer appreciation initiatives you can start: Create customer loyalty programs. Customers want to be rewarded for their loyalty, and that’s exactly what a loyalty program aims to do.

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241