FastSpring

JANUARY 7, 2021

What we’re trying to say here is, loyal Thomas the Tank Engine fans become loyal customers. What is customer loyalty? Loyalty is an emotion that stems from feeling engaged in something or someone. Statistically, the majority of your future profits will come from your existing customers over new ones.

Customer Loyalty 147

Customer Loyalty Customer Toys Recommendation 147

Wiser

SEPTEMBER 27, 2023

Customer satisfaction surveys are an invaluable tool for businesses seeking to improve their performance and stay ahead of the curve in an increasingly competitive market landscape. These surveys provide direct insights from the very people who matter most—customers. Surveys are not just questionnaires.

Customer 146

Customer Retail Customer Retention Improvements 146

Retail TouchPoints

OCTOBER 27, 2021

The holiday season has always been prime time for retailers to roll out new marketing campaigns, events and experiences that draw people to their stores — and keep them there. Nearly half of consumers surveyed ( 45% ) said that occupancy limits designed to prevent overcrowding would make them feel more comfortable with in-store shopping.

Consumer 262

Consumer Supplies Fulfillment Technology 262

Retail TouchPoints

DECEMBER 13, 2023

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

RTP blog

SEPTEMBER 17, 2018

According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. The lack of activity indicates that brands struggle to remain relevant with the customers that have opted into their loyalty program.

Customer Loyalty 150

Customer Loyalty Customer Customer Data Marketing 150

RTP blog

SEPTEMBER 10, 2018

By Aaron Roy, Bond Any retailer knows the importance of customer loyalty. According to recent research from EY , almost nine out of 10 retailers believe a loyalty strategy is key to their business success. So, how can retailers tap into their customers’ emotion?

Customer Loyalty 150

Customer Loyalty Customer Retail Shipping Costs 150

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Small Business Retail 233

Small Business Retail Marketing Retail Social Media 233

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. But a separate survey from Motive.co

Marketing 278

Marketing Consumer Information Customer Retention 278

Retail TouchPoints

OCTOBER 5, 2020

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. Another 36% of shoppers chose Walmart+ as their first subscription loyalty program, while 19% actually dropped Prime for Walmart’s offering.

Shipping Costs 207

Shipping Costs Subscription Shipping Customer Loyalty 207

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . Hybrid (omnichannel) marketing is the future now. Stellar customer support = enhanced overall shopping experience.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Retail TouchPoints

OCTOBER 16, 2023

When customers willingly and explicitly share their preferences, desires and intentions, it grants businesses a treasure trove of insights without compromising privacy. This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns.

Social Media 273

Social Media Consumer Information Marketing 273

Wiser

JUNE 25, 2019

Customer loyalty plans are becoming more common among both brick – and – mortar and online stores. But not all customer loyalty plans are created equal — Do consumers notice the differences? Do those differences impact their decision to join a loyalty program? The Customer Loyalty Programs to Beat .

Customer Loyalty 74

Customer Loyalty Customer Shipping Costs Gifts 74

Retail TouchPoints

OCTOBER 21, 2020

But what does it take for marketers to move the dial on this market segment and drive them to purchase goods and services? That’s a question we’ve sought to explore in the CodeBroker Mobile Coupon Survey. Of the 1,204 respondents to the survey the largest segment were millennials. Mobile Assures Easy Access.

Marketing 197

Marketing Mobile Customer Loyalty Channel 197

Retail TouchPoints

MAY 29, 2023

But with 73% of consumers saying that “a good experience is key in influencing their brand loyalties,” according to PwC , there has never been a better time for brands to relook at their processes, upgrade their antiquated technology and find a new solution that delivers a fair experience to sustain customer loyalty.

Customer Loyalty 272

Customer Loyalty Payment Services Customer Experience Social Media 272

SellBrite

JUNE 7, 2017

That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue. While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. Run a post-purchase survey.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. However, these searching customers are not always finding what they’re looking for.

Customer Experience 262

Customer Experience Customer eCommerce Customer Loyalty 262

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

BigCommerce

NOVEMBER 13, 2017

Beer Cartel won the Innovation Award for Marketing Innovation. For creating a content asset that drove thought leadership, revenue and customer loyalty. This led to the creation of the Australian Craft Beer Survey. The aim of the survey was fourfold: to create publicity for Beer Cartel. Why they won.

Food and Beverages 227

Food and Beverages BigCommerce Marketing Social Media 227

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Retail TouchPoints

SEPTEMBER 9, 2022

Corporate executives are prioritizing digital transformation — even ahead of tackling market and economic instability and accelerating growth for their businesses, according to a new survey conducted by Decentralization Deciphered (D2), a subsidiary of Emerald Holding, Inc. The rapid emergence and dominance of Web 3.0

Customer Loyalty 280

Customer Loyalty Consumer Goods Customer Experience Technology 280

Retail TouchPoints

NOVEMBER 14, 2022

But amid volatile market changes, ever-evolving customer expectations and increased competition online, this is increasingly challenging to realize. Research finds the global market size for AI in retail is expected to grow drastically, from $4.84 This can help improve customer loyalty and help you stand out from competitors.

Customer Loyalty 338

Customer Loyalty Operations Improvements Customer Experience 338

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Influx of AI and Hyper-Personalization AI and hyper-personalization will be a driving force in B2B ecommerce in 2024.

B2B 240

B2B eCommerce BigCommerce Omnichannel 240

Retail TouchPoints

FEBRUARY 28, 2023

Our recent survey of North American, UK and APAC consumers — which is the basis of an upcoming Eagle Eye report — found similar trends globally: 61% of shoppers worldwide are using money-saving tactics like seeking out on-sale items and coupons more often. Seizing the Moment That opportunity lies in the retail loyalty program.

Retail 272

Retail Books Consumer Social Media 272

Retail TouchPoints

DECEMBER 26, 2023

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. In essence, poor visual representation can lead to a sharp drop in customer loyalty among baby boomers, putting retailers at risk of losing a substantial portion of this market segment.

eCommerce 247

eCommerce Customer Loyalty Mobile Consumer 247

Kissmetrics

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Marketing 363

Marketing Document Channel Social Media 363

Wiser

JUNE 11, 2019

To get deeper into that, we asked our smartphone-enabled shoppers whether they currently used discount codes, coupons, or loyalty points while shopping at an eCommerce or brick-and-mortar retailer. Of our survey group, 88 percent said yes, they do use those rewards features while shopping. Curious which loyalty programs work the best?

Customer Loyalty 83

Customer Loyalty Customer Retail Shipping Costs 83

Retail TouchPoints

SEPTEMBER 14, 2023

The retailer plans to build these Market Fulfillment Centers (MFCs), which use robotics to streamline processes, into additional stores in the future, part of its overall plan to bring automation to 65% of its stores by 2026. Walmart added its second in-store fulfillment center in May 2023 at a store in its home town of Bentonville, Ark.

Shipping Costs 265

Shipping Costs Fulfillment Shipping Customer Loyalty 265

Retail TouchPoints

JULY 20, 2021

Taking a stake in the $24 billion contact center market also offers the company a nice growth opportunity as competition heats up in the video conferencing space and the pandemic-driven remote-work boom wanes. With the acquisition, Zoom said it aims to build “the engagement platform of the future.”

Customer 299

Customer Customer Loyalty Reference Channel 299

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

Marketing 52

Marketing Consumer Electronics Social Media Webinar 52

Sailthru

JUNE 23, 2023

While similar to Gen Z in some respects, Millennials are the ones who have made terms like the gig economy, purpose-driven marketing, and user-generated content more than just fleeting buzzwords. Now is the time for marketers to optimize their mobile platforms and ensure that browsing, purchasing, and returning are as simple as possible.

Marketing 78

Marketing Social Media Customer Loyalty Banking 78

Retail TouchPoints

NOVEMBER 28, 2022

Customers’ expectations are rising for the brands they do business with — whether that’s in response to an order delay or a breaking societal issue. The brands that evolve their messaging to nurture trust and authenticity to adapt to these ebbs and flows will be the ones earning and maintaining customer loyalty over time.

Customer Loyalty 288

Customer Loyalty Shipping Costs Technology Supplies 288

Retail TouchPoints

APRIL 27, 2021

Sally Beauty has teamed up with intelligent pricing platform Revionics , a division of A p tos , to optimize its pricing strategies with the aim of increasing customer loyalty and revenue. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

Customer Loyalty 264

Customer Loyalty Reference Information Retail 264

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Retail Customer Loyalty Social Media 106

Retail TouchPoints

FEBRUARY 27, 2024

Cyberattacks and network outages can disrupt operations and erode customer loyalty. This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations.

Payment Services 263

Payment Services Retail POS Operations 263

Sailthru

JANUARY 19, 2023

There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending. Earning this customer loyalty demands more than just rewards.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

Retail TouchPoints

JULY 12, 2023

A survey from this year’s World Retail Congress suggests that the uncertain times aren’t over for the industry. The survey also found that less than 13% of retail organizations are investing in technology to tackle these challenges, instead remaining focused on short-term fixes like increasing prices and running marketing campaigns.

Payment Services 229

Payment Services Retail Point of Sale Supplies 229