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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust, and positive word-of-mouth. Post purchase communications : may entail recommendations, promotions, rewards, loyalty program enrollment, customer referrals, or other incentives to build customer loyalty.

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Amazon Makes Business Accounts Free for Sole Operators

Retail TouchPoints

In its ongoing bid to appeal to small business owners, Amazon is making business accounts free for sole operators who already have a personal Prime membership. and 80% of those are solo operators with no employees — and that is exactly who Business Prime Duo is set up to help.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Despite their investments, there are a few gaps and opportunities for improvement.

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Balancing Privacy and Personalization: The Key to Customer Loyalty 

Retail TouchPoints

Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy?

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The New Retail Frontier: Where Sustainability Meets Customer Loyalty

Retail TouchPoints

That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values.

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Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys

Retail TouchPoints

Top-line findings from a recent Sensormatic survey reveal that while in-store shopping is expected to rise through the holiday season, what consumers are looking for while they’re there is for retailers to provide insight into product availability and alternative fulfillment offerings.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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