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[eCommerce 2021] A Step-by-step Guide to Customer Retention

lateshipment

Did you know that the average Customer Retention Rate (CRR) is just around 35% for eCommerce businesses. Just take a look at these stats 65% of a company’s business can be credited to existing customers. Companies have to spend 7 times more to get a new customer than to retain an existing one.

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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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16 ways to improve Average Order Value during the holidays

lateshipment

Increasing the average order value directly boosts your store’s revenue, increases customer loyalty , and retention and reduces churn rate. How Does Average Order Value Influence Customer retention? A popular type of bundling during the holiday season is the gift set. Gift Set during the Holidays 2.

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The Limited Role of AI in Ecommerce

Retail TouchPoints

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. When a customer purchases maternity clothing, the system, relying on its data, bombards them with baby product ads.

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How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV

Retail TouchPoints

Not Your Basic Product Recommendations The Stylitics solution goes well beyond standard product recommendations, which typically show variations of the same product a customer is already viewing or products that lookalike customers bought.

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Analyze Retention Reports to Know How to Make Your Customers Stay

Omnisend

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.

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The Real Impact of Late Deliveries & How to Handle Them

lateshipment

A birthday gift you send reaching the destination a day after the birthday. It costs as much as seven times more to acquire a new customer than to retain an existing one. Also, an existing customer will buy more from you and recommend your business more than a new customer will. Read on to be truly astounded!