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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up.

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11 Customer Retention Tactics to Keep Your Customers Coming Back

FastSpring

If you love your customers—which I’m sure you do—you want to hold onto them … tight. Yep, we’re talking about customer retention—a business’s ability to keep customers over a period of time. As much as we love new customers, we love repeat customers even more. Which brings us to our next point ….

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How bonuses and incentives help customer retention 

365 Retail

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

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5 Subscription Marketing Strategies You Should Implement

FastSpring

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Essentially, that’s the beauty of subscription business models. As a business trying to get into the subscription game, those are pretty promising numbers.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

For long-term engagement post-holidays, you can encourage shoppers to share their favorite holiday purchases on social media for the chance to get money back in the form of a rebate. Offer personalized benefits that evolve with customer needs. It’s no longer just a nice-to-have — it’s an expectation for consumers.

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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

Let me take you through exactly how it’s done. How to Create a Conversion Funnel. You’re trying to generate some buzz and encourage prospects to learn more about your company and how your products can help them. How do your products solve the problems they have? How are they reeling in potential customers?

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How to Grow eCommerce Customer Loyalty: 7 Tips for Online Stores

Korona

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. Subscription programs. Social media engagement.