Retail TouchPoints

MARCH 9, 2023

“We don’t have an issue with awareness; our customer knows who we are, and if we have the products she’s looking for, she interested. Everything, Everywhere, All at Once The first step in any omnichannel journey is to intertwine the physical (store) and digital (website, app) worlds of a brand.

Omnichannel 272

Omnichannel Social Media Mobile Fashion 272

Retail TouchPoints

AUGUST 30, 2023

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

Shipping Costs 214

Shipping Costs Improvements Live Chat Retail 214

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 220

B2B eCommerce BigCommerce Omnichannel 220

Retail TouchPoints

APRIL 26, 2021

The pandemic-driven emphasis on omnichannel services doesn’t just apply to how consumers shop or how retailers should craft experiences — it also has changed how they should look at their loyalty efforts. However, the starting point needs to revolve around meeting your customers wherever they want to engage with you.

Omnichannel 263

Omnichannel Shipping Costs Shipping Mobile 263

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Omnisend

DECEMBER 15, 2020

When your customers make a purchase, they’re thinking about getting the product and not about things like customer support. When that time comes, the customer will look to contact the company. What is Omnichannel Support? This way, your customers always get accurate answers. Higher customer satisfaction rates.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Groove

MARCH 6, 2024

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. It allows users to effectively collect and organize customer data for easier, more streamlined segmentation.

Social Media 370

Social Media Customer Data Shopify Magento 370

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. data) in order first. data) in order first. What is an omnichannel marketing strategy?

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

SEPTEMBER 20, 2022

Fortunately for most brands, increased costs associated with building audiences in new channels may result in the kind of long-term customers and revenue that they need to survive whatever comes next. Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. Investing in New Channels.

Omnichannel 255

Omnichannel Marketing Social Media Channel 255

Retail TouchPoints

OCTOBER 18, 2021

Customer experience and employee experience live in two different acronyms, CX and EX. A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. That’s a problem.

Customer Experience 271

Customer Experience Customer Channel Omnichannel 271

365 Retail

AUGUST 16, 2023

Amperity , the leading enterprise customer data platform (CDP) for consumer brands has been selected by beauty giant Shiseido Americas Corporation as the foundation of its first-party data strategy, to help create connected and personalised digital customer experiences across all of its brands.

Omnichannel 98

Omnichannel Point of Sale Customer Data Customer Experience 98

Retail TouchPoints

JUNE 9, 2022

Using a combination of online and offline data sourced from across its organization, The Home Depot will offer product suggestions designed to help customers complete projects on which they are embarking. The Home Depot has demonstrated its focus on the customer journey through recent executive level appointments.

Omnichannel 224

Omnichannel Customer Experience Customer Data Improvements 224

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Top data-related challenges include: .

Customer Loyalty 195

Customer Loyalty Customer Retail Shipping Costs 195

Wiser

APRIL 26, 2022

Merchandising is obviously an essential part of retail, but keeping your strategy up-to-date and profitable is difficult in a growing competitive market. Finding the right mix of time, budget, pricing, displays, and customer experience can be a big challenge when forming a successful merchandising strategy.

Customer Loyalty 146

Customer Loyalty Omnichannel Customer Experience Improvements 146

Retail TouchPoints

MAY 3, 2023

How can companies deliver personalized ads at scale, search for new customers and conquer new markets, launch effective marketing campaigns and optimize products and brand experience? In short, how can businesses connect with their customers? I will share a customer case example that answers these questions. trillion in value.

POS 228

POS Customer Experience Customer Technology 228

365 Retail

SEPTEMBER 20, 2023

Unilever-owned fine food and gourmet ingredient brand Oswald, has partnered with MoEngage , the leading insights-led customer engagement platform, to power personalised, omnichannel engagement at scale to drive customer interaction and performance.

Omnichannel 62

Omnichannel Customer Data Channel Improvements 62

Retail TouchPoints

MARCH 1, 2024

First, we will open small locations in a couple of markets where we have no prior physical presence and our omnichannel sales penetration is low, to measure our ability to capture untapped share ,” said Barry. These learnings will collectively continue to help us refine our forward-looking store strategy.”

POS 258

POS Omnichannel Mobile Improvements 258

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales. In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Fabric

MARCH 19, 2024

But truly differentiated shopping experiences require more than mere synchronization; strategies must align, and technologies must integrate seamlessly across the entire tech stack too. To meet their needs, retailers need to adapt quickly and deliver seamless omnichannel experiences.

X-cart 130

X-cart eCommerce eCommerce Platforms Omnichannel 130

Retail TouchPoints

JANUARY 4, 2023

For customers, product selection has gone up while prices have gone down , and convenience has become king. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience. By using high-quality images and videos of products, customers are drawn closer.

eCommerce 250

eCommerce Omnichannel Comparison Shopping Recommendation 250

iVend

SEPTEMBER 14, 2023

We have used that knowledge to pinpoint ten key competitive strategies for success in retail. I wrote about the first five of these in ‘Ten competitive strategies of successful retailers – Part 1’. We’ve looked at the importance of a customer-centric approach, data-based decisions, omnichannel, supply chain management and your team.

Payment Services 105

Payment Services POS Retail Operations 105

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 251

Retail Customer Data Channel Arts 251

Optimizely

OCTOBER 19, 2017

Are your customers at-risk? If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. But if you’re seeing no engagement at all, those customers are definitely at-risk. Track engagement over time. Track engagement over time. Use a new channel to reach out.

Customer 306

Customer Channel B2C Omnichannel 306

lateshipment

NOVEMBER 26, 2023

This term is coined as “ The one-time shopper dilemma ”, where e-commerce businesses are unable to convert one-time shoppers into repeat customers due to unfavorable customer experiences. 76% of customers say that an unacceptable customer experience would affect their decision to order from the company again.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. It’s another to develop strategies and procedures that meet customer expectations without damaging revenue and profits. billion in sales in Q3 2020.”

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

Retail TouchPoints

SEPTEMBER 20, 2022

The upcoming 2022 Retail Strategy & Planning Series (#RSP22), which runs Sept. Omnichannel Strategies. Omnichannel integration is one of retail’s biggest keys to success — the modern shopper expects to be met with a great experience in their channel of choice, regardless of what it might be.

Webinar 220

Webinar Omnichannel Payments Payment Services 220

Retail TouchPoints

NOVEMBER 30, 2022

LaFleur campaign imagery, artwork and messaging from clients that can draw in potential customers as they pass on the street; Interior design that relies on rich colors and natural textures that allow products to shine ; A high-touch retail environment that encourages guests to experience the brand; and.

Customer 254

Customer Shipping Events Clothing 254

Retail TouchPoints

AUGUST 31, 2022

Prediction 2: Operational Excellence will Help Omnichannel Retailers Stand Apart. Melissa Minkow, Director, Retail Strategy, CI&T : “Though ecommerce and mobile commerce sales will continue to grow, brick-and-mortar will still play a key role in holiday, especially when it comes to omnichannel strategy.

Omnichannel 251

Omnichannel Toys Shipping Costs Sporting Goods 251

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It’s also a giant undertaking.

Multi-channel 215

Multi-channel Retail Customer Experience Customer Data 215

Omnisend

MAY 24, 2021

Identifying, attracting, and retaining the right kind of customers is key to the success of any business, so it’s crucial to have the right tools on hand to maximize your potential. But first, let’s take a closer look at what customer data analysis is. What are Customer Analytics? Why Should You Use Customer Analytics?

Customer 134

Customer Customer Retention Customer Data Omnichannel 134

Retail TouchPoints

FEBRUARY 17, 2023

In a recent interview with Retail TouchPoints , she shared key learnings from her career that ring especially true in today’s volatile marketing climate and offered takeaways from recent successes that can serve as inspiration for marketers looking for fresh perspectives on how to adjust their strategies.

Marketing 280

Marketing Customer Loyalty Omnichannel eCommerce 280

Optimizely

APRIL 18, 2019

Your most loyal and valuable customers shop across multiple channels, both online and offline. In fact, customers don’t see “channels” in the same way as marketers do. In either case, you need a consistent and delightful experience for your customers — no matter where they buy. Bringing the in-store experience online.

Marketing 299

Marketing POS Channel Clothing 299

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Groove

APRIL 16, 2024

A user-friendly interface and plenty of customization options are two of the big reasons why Shopify has reached its current level of popularity. Depending on the plan you choose, Shopify offers a wide range of features and apps designed to help you build your eCommerce store and attract customers.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364