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Klaviyo CDP: Revolutionizing Customer Data Platforms for Enterprise Brands

Groove

Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. The Shortcomings of Legacy CDPs Previous customer data platform offerings, although innovative at launch, were often limited in scope and functionality.

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Want More Customer Data? Build An Enterprise Data Strategy First

Forrester eCommerce

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

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Build A Roadmap For Collecting The Customer Data You’ll Actually Use

Forrester eCommerce

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

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What is a customer data platform

Omniconvert

What is a customer data platform and why would you need it? How can it benefit your business and marketing strategy? The post What is a customer data platform appeared first on Omniconvert Ecommerce Growth Blog. Read on to find out!

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The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization. How do you do it with a tight budget?

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. With innovative technology and data solutions, retail stores can deliver highly targeted offers to engage customers. Reward Your Most Loyal Customers. Invest in Technology Solutions.

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Unlocking the Future of Customer Data: Global Brands Share Their Thoughts

365 Retail

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.