Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. For others, data is oil. These are rules to live by.

Consumer 260

Consumer Customer Experience eCommerce Technology 260

SheerID

OCTOBER 10, 2023

As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.

Customer Experience 88

Customer Experience Improvements Customer Consumer 88

SheerID

JUNE 8, 2023

As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.

Customer Experience 97

Customer Experience Consumer Customer Improvements 97

Forrester eCommerce

JANUARY 28, 2020

Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times.

Toys 384

Toys Technology Customer Experience Customer 384

Forrester eCommerce

JUNE 24, 2020

It also makes a clear statement on privacy and diversity principles. Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility.

Mobile 469

Mobile Customer Experience Customer 469

Retail TouchPoints

JANUARY 30, 2024

Generative AI (Gen AI) has brought about a seismic shift that’s reshaping customer interactions and business operations. Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations.

Retail 320

Retail Customer Experience Technology Customer Data 320

RTP blog

NOVEMBER 10, 2017

By Miguel Ramos, Confirmit Retailers are facing increasing pressure to create a compelling and interactive shopping experience. The ease of online shopping is great for the customer — but what about the retailers who are trying to entice that same customer to enter their brick-and-mortar stores? Talk about convenience.

Customer Experience 150

Customer Experience Technology Customer Mobile 150

Retail TouchPoints

JANUARY 23, 2023

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse creates compelling opportunities for the retail industry to engage with customers. Create superior customer experiences.

Improvements 208

Improvements Customer Social Media Retail 208

Retail TouchPoints

JULY 6, 2023

Loyalty Programs Go Green A green loyalty program builds emotional loyalty and brand advocacy, which builds customer interest, all while helping the Earth at the same time. There are many great examples of companies taking accountability for their environmental impact and using their loyal customer base to get involved.

Customer Loyalty 220

Customer Loyalty Customer Retail Financial Services 220

Forrester eCommerce

JUNE 3, 2019

Apple continues to leverage its engineering chops to deliver better experiences. Experiences are faster, more nimble, private, secure, personal and more. Apple is: Leveraging privacy as a differentiator across devices, software and services. This includes Apple’s foray into Identity.

Consumer 319

Consumer Customer Experience Mobile Customer 319

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

Retail 236

Retail Apparel Consumer Clothing 236

Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. Make sure you have a trustworthy partner that can help manage and analyze data in a safe way that guards customer privacy.

Merchant Services 236

Merchant Services Travel Management Consumer 236

Retail TouchPoints

JULY 6, 2022

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection. as the first partners of the Alliance.

Retail 260

Retail Events Consumer Customer Experience 260

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ability to measure at each point of contact, improve the efficiency and effectiveness of their campaigns and create long-term customer loyalty.

Customer 201

Customer Channel Technology Improvements 201

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Unique reach is about reaching genuine, high-fit customers and growing that number over time.

Retail 87

Retail Customer Data Channel Social Media 87

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. Rillavoice is compliant with audio and privacy laws in the U.S.,

Multi-channel 233

Multi-channel Customer Social Media Retail 233

Retail TouchPoints

JANUARY 29, 2024

Many of these retailers have added several technologies to their arsenal to boost the in-store shopping experience for the customer and to better understand the customer journey to and through their stores. With this data, retailers can offer more training and incentives for associates to get customers to proofing areas.

Retail 291

Retail Toys Fashion Customer 291

ESW

OCTOBER 2, 2023

Retailers and brands with DTC ecommerce channels often look to international markets to grow customer bases and revenue. However, this presents a unique set of challenges, particularly when it comes to global customer service. And yet customer service plays a pivotal role in shaping the success of a retail business.

Payment Services 154

Payment Services Customer Payments Omnichannel 154

Retail TouchPoints

JUNE 13, 2023

Customer-focused digital transformation is important for any retail business, but the pandemic-induced volatility and fast pace of change in the industry means that such transformations need to occur in all areas of the enterprise, from product design to planning and supply chain.

Supplies 227

Supplies Customer Experience Technology Omnichannel 227

Forrester eCommerce

JANUARY 30, 2020

Multiple security and privacy issues have plagued the physical security device maker, it’s responded poorly by casting blame on users, and following that the EFF identified that the Ring app is littered with third party trackers. It’s been a rough couple of months for Ring.

Customer Experience 278

Customer Experience Customer 278

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 287

Recommendation Consumer Information Customer 287

Retail TouchPoints

FEBRUARY 6, 2024

Which is to say that while the AI boosters have done excellent work persuading the marketers, they have their work cut out for them with the people who actually matter, i.e. customers. It would seem that AI currently has little value in helping a brand land new customers or upsell existing customers higher-value items.

Recommendation 270

Recommendation Customer Hobbies Technology 270

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 275

Social Media B2C B2B Customer Data 275

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

Customer Experience 295

Customer Experience Arts Customer Telecommunications 295

Retail TouchPoints

JANUARY 15, 2024

Within the larger global market, McKinsey estimates that the retail and CPG sectors have the most to gain from AI , with potential to harness the tech and drive huge improvements in operational efficiency as well as the customer and employee experience. But many of these tasks may just represent the low-hanging AI fruit.

Retail 303

Retail Customer Experience Technology Operations 303

Retail TouchPoints

NOVEMBER 2, 2023

By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. The official, complete elimination of all third-party cookies is now on track for the second half of 2024. But potential obstacles lie ahead.

eCommerce Marketing 228

eCommerce Marketing eCommerce Customer Experience Management 228

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences.

B2C 332

B2C Marketing Technology Consumer 332

Retail TouchPoints

MARCH 14, 2024

Kroger’s data arm is known for its detailed customer insights and omnichannel sales reporting.” Optimize ad spaces to deliver relevant, engaging content that adds value to the customer experience. Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers.

Retail 279

Retail Omnichannel Consumer Channel 279

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping .

Customer Loyalty 200

Customer Loyalty Customer Retail Shipping Costs 200

Retail TouchPoints

FEBRUARY 8, 2024

Broadcasters then could look to get more out of their product by extending the customer experience beyond the TV show. As with any first-party data collaboration, it is paramount that media owners ensure they have the technology in place to facilitate security and privacy.

Payments 287

Payments Payment Services Retail Channel 287

Retail TouchPoints

APRIL 11, 2024

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 270

Retail Mobile Consumer Operations 270

Retail TouchPoints

APRIL 14, 2023

Prepaid top-up cards have also been an important tool for big brands wanting to engage and grow their customer base. Increased Levels of Data Privacy First, the promise to consumers is that their details are kept secure. Yet it is not only customers who benefit.

Payment Services 255

Payment Services Subscription Banking Information 255

365 Retail

JUNE 9, 2023

To thrive in today’s fast-paced and dynamic retail environment, UK beauty retailers and CPGs must embrace the power of data and use it to bridge the gap between their customers’ needs and their business objectives. Unique reach is about reaching genuine, high-fit customers and growing that number over time.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

FEBRUARY 16, 2023

The retail industry had to reimagine ways to reach customers that sparked a digital transformation. The industry experimented with new approaches to how we do business in order to streamline the customer experience. One of the most common complaints customers have is waiting too long in checkout lines.

Payment Services 228

Payment Services Banking Customer Experience Technology 228

Retail TouchPoints

JUNE 7, 2022

Implicit in this shift is the rise of personalization in the customer experience (CX). In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience. Instead, they’re open to discovering new items that they’ll be just as excited about.

Recommendation 269

Recommendation Arts Retail Consumer 269

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 225

B2B eCommerce BigCommerce Omnichannel 225

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It’s also a giant undertaking.

Multi-channel 220

Multi-channel Retail Customer Experience Customer Data 220