A Generational Analysis of Today’s Home Improvement Customers
Retail TouchPoints
MARCH 17, 2022
71% of Boomers look for the most competitive prices (meaning they’re 25% more likely than the average consumer to compare prices before buying). While these customers aren’t as interested in taking on their own DIY projects, they are interested in dealing with knowledgeable staff. Major Metro Millennials Looking to Buy.
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