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How to Craft Lead Magnets Your Customers Can’t Ignore

Kissmetrics

They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. You leverage the power of free to kickstart the first step in your customer value optimization process. Find Out What Your Customers Want. Lead magnets are nothing new. The big clue is in the reception.

Customer 360
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The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do It)

BigCommerce

I could dive in and tell you all about PPC (which I will) or how to optimize your site for search (which we will talk a bit about), but neither of those activities will get you a 10x boost in traffic without content marketing. PPC Campaigns: How Should You Advertise Your Content? What Should You Write About? Build up your email list?

PPC 417
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Account-Based Marketing: Past, Present, and Future

Kissmetrics

Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. Account-based marketing is a B2B marketing strategy where the sales and marketing teams work together to find the most qualified accounts to become customers. Why are these numbers so low? Live Events.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146
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How To Generate Leads in 2023: 10 Lead Generation Best Practices

Email Audience

It’s a great way to find customers and build relationships. Lead generation is finding and attracting new customers for your products. The aim is to turn the interest of potential customers into action. A buyer persona helps you better understand your customer and their needs. Run PPC and Social Ads.

PPC 59
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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Kissmetrics

Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. Understanding them provides useful insight into why some customers convert — and some don’t. Losing customers might sound like a bad thing — but it’s not.

Marketing 354
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5 Stages Of Running An Inbound Marketing Campaign

Groove

For more insights on this marketing channel, we've shared company blogging tips to help engage your customers. Stand out from the competition (and to customers) by posting webinar teasers and sneak peak footage of other offers. Pay-per-click (PPC) ads can drive traffic from a variety of sources. How-to guides. Tip sheets.

Marketing 195