Forrester eCommerce

APRIL 9, 2024

But the concept of high-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. High-performance IT is the pursuit of continuously improving business results through technology. And this is where digital sovereignty comes into play.

Technology 217

Technology Improvements Customer 217

Forrester eCommerce

APRIL 4, 2024

The lawsuit argued Incognito Mode isn’t actually incognito, violating several federal and California state laws, including illegal wiretapping, invasion of privacy, and breach of contract. The details of Google’s settlement in a multiyear lawsuit over Incognito Mode became public this week. While the settlement […]

Consumer 251

Consumer Customer Marketing 251

Forrester eCommerce

MARCH 17, 2021

There are privacy risks in customer experience measurement. Today, protecting your customers’ and your employees’ privacy is key. Learn how to.

Customer Experience 285

Customer Experience Customer Marketing 285

Forrester eCommerce

APRIL 16, 2021

Privacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers. Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions.

Marketing 294

Marketing Consumer Customer B2C 294

Forrester eCommerce

JULY 21, 2022

Yesterday, the US House Committee on Energy and Commerce voted to pass the country’s first comprehensive privacy bill, the American Data Privacy and Protection Act. This is a milestone as the bill moves through the legislative process. For marketers who don’t have time to read 132 pages, we’ve broken down the key takeaways.

Marketing 363

Marketing Customer 363

Forrester eCommerce

FEBRUARY 23, 2024

The California attorney general’s office reached a settlement with DoorDash after the food delivery company sold customer data without proper notice or opt out controls. It got slapped with a measly $375,000 fine (for context, DoorDash’s stock price is $122 and change), but don’t brush this off as a one-and-done.

Customer Data 410

Customer Data Customer B2C Marketing 410

Forrester eCommerce

JANUARY 28, 2021

As we said in our privacy predictions for 2021, and is worth repeating as we celebrate International Privacy Day: now is the time to focus on your employees’ privacy.

Consumer 294

Consumer Other Customer 294

Retail TouchPoints

AUGUST 26, 2022

million for selling consumers’ personal information without informing them first and not processing customer requests to opt out of sale of their data, in violation of the California Consumer Privacy Act (CCPA). Follow the law, do right by consumers, and process opt-out requests made via user-enabled global privacy controls.”.

Information 298

Information Consumer Recommendation Online Retail 298

Forrester eCommerce

AUGUST 18, 2021

Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers.

Marketing 342

Marketing Consumer Customer 342

Forrester eCommerce

JANUARY 27, 2023

The privacy landscape is shifting quickly. It's a critical time for B2C marketers to get involved in their organizations’ privacy programs.

B2C 195

B2C Marketing Customer 195

Forrester eCommerce

SEPTEMBER 29, 2022

Collecting data without infringing on consumers’ privacy and ultimately sacrificing their loyalty and trust is a new marketing imperative. Marketers must avoid regulatory fines and reputational damages and lead the conversation on consumer privacy. Data deprecation, new privacy laws, and the cookiepocalypse are coming.

Consumer 195

Consumer Marketing B2C Customer 195

Forrester eCommerce

APRIL 1, 2022

Consumers’ privacy-protecting behaviors are one of the four forces shaping this new marketing reality, but not every consumer has the same expectations, preferences, or concerns around information sharing. Data deprecation is here, forcing marketers to stop hoovering up consumer data for opaque use cases.

Consumer 195

Consumer Information Marketing Customer 195

Retail TouchPoints

SEPTEMBER 28, 2021

Whatever valuable commodity data represents, it’s key for retailers in their quest to drive innovation and differentiation in vital areas including marketing, customer experience and product development. For others, data is oil. These are rules to live by.

Consumer 278

Consumer Customer Experience eCommerce Technology 278

Forrester eCommerce

JANUARY 28, 2020

Happy International Data Privacy Day! What kinds of conversations do you have with friends and family about privacy? Over the holidays and through the new year, I had the topic of children’s data privacy and device use come up multiple times.

Toys 384

Toys Technology Customer Experience Customer 384

Forrester eCommerce

OCTOBER 31, 2019

There have been several posts in this space about the disconnect between marketers and customers. Part of the problem stems from consumers’ perception that marketers have no respect for privacy, and let’s be honest: In the quest to amass data-rich profiles, consumers’ desire for anonymity has often been ignored.

Customer 231

Customer Consumer Marketing 231

Forrester eCommerce

JANUARY 28, 2022

Written by Enza Iannopollo, PA Written by Heidi Shey, PA Privacy has become a priority for virtually every company regardless of size, vertical, and geography. Privacy regulations have popped up around the world, including Europe, the US, and China. India will soon be added to the list.

Customer 195

Customer 195

Retail TouchPoints

AUGUST 16, 2022

The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on customers’ behavior and intent. As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage.

eCommerce 264

eCommerce Consumer Merchant Services Recommendation 264

Kissmetrics

JUNE 10, 2021

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. So, how do you create a privacy policy?

Document 278

Document Shopify Information eCommerce 278

Forrester eCommerce

MARCH 30, 2020

But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating negatives are over. Savvy firms with mature privacy programs leverage their work to deliver business outcomes that include superior customer […].

Management 301

Management Customer 301

Forrester eCommerce

JULY 16, 2020

And Austrian law student Maximilian Schrems took Facebook to court claiming that once his data reached US soil, privacy protection faded. It was a principles-based, voluntary framework to allow companies to transfer personal data of European residents to the US. Five years later, the European Court […].

Management 474

Management Customer 474

Forrester eCommerce

MAY 5, 2022

In April, global privacy professionals met in person in Washington, DC, for the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit (GPS). Speakers revealed how the lack of a comprehensive federal privacy law in the US globally impacts constituents, marketers, and companies alike.

Marketing 195

Marketing Customer 195

Forrester eCommerce

OCTOBER 26, 2020

Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021.

Customer 467

Customer Marketing 467

Forrester eCommerce

APRIL 3, 2023

ChatGPT is in trouble with privacy. As part of an open investigation, the Italian regulator has stopped the use of ChatGPT in Italy. According to the regulator, ChatGPT fails to inform users about the personal data it collects and processes, it doesn’t provide a clear legal basis for the processing activity it engages on, and it […]

Information 195

Information Customer 195

RetailWire

APRIL 25, 2024

The issue arose when Ring failed to protect customers' private video footage from unauthorized access. The FTC is giving back $5.6 million to consumers due to a settlement with Ring, an Amazon-owned company.

Customer 105

Customer Consumer 105

Retail TouchPoints

APRIL 14, 2022

Privacy has always been a hot topic, but recently temperatures have been rising. Facebook remains one of the largest advertising and customer acquisition platforms globally, even though retailers and advertisers’ customer acquisition costs have skyrocketed while views have plummeted.

Consumer 295

Consumer Recommendation Definition eCommerce 295

Forrester eCommerce

JUNE 24, 2020

It also makes a clear statement on privacy and diversity principles. Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility.

Mobile 469

Mobile Customer Experience Customer 469

Forrester eCommerce

MARCH 8, 2024

With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]

Marketing 411

Marketing Blog B2C Customer 411

Forrester eCommerce

MARCH 15, 2021

Year after year, security, risk, and privacy professionals told us that keeping up with evolving privacy requirements is one of their top challenges. To help them with this task, we’ve created Forrester’s Global Map Of Privacy Rights And Regulations 2021.

Customer 251

Customer 251

Forrester eCommerce

APRIL 25, 2023

With the future of cookies uncertain, marketers must explore other options to survive and thrive in this era of e-privacy.

Marketing 195

Marketing Other B2B Operations 195

Forrester eCommerce

JANUARY 29, 2021

The recent uproar about WhatsApp’s changes to its privacy policy is a good reminder of that fact. I heard from CISOs who saw the discussions quickly morph from personal concerns about privacy to enterprise security concerns about using WhatsApp for business […].

Consumer 363

Consumer Customer 363

Forrester eCommerce

MAY 7, 2020

To learn more about how privacy and data ethics regulations will affect retail marketers, we spoke with Andrew Hogan and Fatemeh Khatibloo, who are […].

Retail 349

Retail Marketing Customer 349

Retail TouchPoints

JANUARY 15, 2021

Best Buy: Corie Barry, CEO of Best Buy, shared how the company shifted during the pandemic and put the customer in control of buying, whether from home, curbside or in person ( click here to read more).

Electronics 312

Electronics Banking Events Consumer 312

Forrester eCommerce

FEBRUARY 3, 2020

At the end of 2019, Forbes identified data privacy and security as the most pressing issue in the upcoming decade. The issue is already prevalent: everyday a new story crops up about leaked, compromised, or misused data.

Social Media 313

Social Media Consumer Customer 313

Forrester eCommerce

FEBRUARY 9, 2022

The past two years have only reinforced that cybersecurity and privacy cannot be taken lightly. As of July 31, 2021, the FBI’s Internet Crime Complaint Center saw a 62% increase in reported ransomware incidents and a 20% increase in reported losses, compared with the same time frame in 2020.

Customer 195

Customer 195

Retail TouchPoints

AUGUST 31, 2023

As privacy regulations ramp up, brands and retailers are looking for ways to personalize marketing efforts without relying on cookies — and brick-and-mortar retailers are always looking for effective ways to entice people to visit their stores. Additionally, retailers can deliver more targeted ad placements through driving behavior data.

Consumer 289

Consumer Customer Marketing Retail 289

Forrester eCommerce

OCTOBER 19, 2018

The increasing awareness of privacy rights, which causes customers to take action in their relationship with businesses. Your organization faces two powerful trends: The growing pressure of regulatory requirements on data protection that are emerging worldwide.

Customer 290

Customer 290