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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain

Retail TouchPoints

In trying to accommodate all customer demands while simultaneously fighting for market share in a rapidly expanding and competitive fashion industry, retailers are relaxing their return policies. It is the rising epidemic in the fashion industry that we need to keep a close eye on. Are Customers Getting Too Comfortable With Returns?

Supplies 327
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April.

Magazine 279
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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

Despite an increase in the number of households with smart TVs and the growing number of shoppable ad formats, the shopping cart remains stubbornly elusive for many brands and retailers. What’s more, consumers said they would be willing to share more data with brands in order to see more relevant ads.

Consumer 275
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How Constellation Brands is Using DTC Tactics to Take its Wholesale Business Omnichannel

Retail TouchPoints

Constellation Brands — home to top beer, wine and spirits brands including Corona, Modelo Especial, Kim Crawford, Meiomi and SVEDKA Vodka — is embarking on a digital transformation driven by advanced data analytics and expertise from the DTC world. Using Data to Make Better Business Decisions.

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Look to the Skies, Dallas: Walmart Expands Drone Delivery to 30 DFW Metroplex Municipalities

Retail TouchPoints

We build technology to serve people and not the other way around,” said McMillon in his keynote.

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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

Three suggestions: Adapt to where and how Gen Z wants to shop. Visiting a website, choosing a product, reviewing a “shopping cart,” typing in credit card details, etc. strikes Gen Z as cumbersome, slow and old-fashioned. They want shopping to be fast and fun — less of a process.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily. Bolt’s universal shopping cart allows customers who have set up Bolt with one retailer to access simplified checkout at all other Bolt-enabled retailers, which Hawkins said helps Forever 21 acquire new customers. said Hawkins.