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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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The State Of Data Commercialization In China’s Financial Services Industry

Forrester eCommerce

The growth of the data economy in China is accelerating. Financial services (FS) firms are actively participating in it, increasingly commercializing their data to create new revenue streams and expand business opportunities.

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Introducing The Financial Services CRM Landscape, Q2 2023

Forrester eCommerce

Our data at Forrester backs this up: Industry solutions grow at a compounded annual growth rate of 13.9%, a rate faster than horizontal customer experience tech. At Forrester, we see financial services firms […]

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The New Major Cloud Adopters: Financial Services

Forrester eCommerce

Financial services (FS) firms are no strangers to innovation. With high regulatory pressure, FS firms innovate within boundaries, create digital services protected behind corporate firewalls, abide by tenancy isolation rules, and ensure […] Still, this process is not unfettered.

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In Post-Pandemic Age, How Will Financial Services Consumers Change in APAC ?

Forrester eCommerce

We are happy to announce the publication of a series of Data Snapshots on APAC consumers’ attitude and behavior in Financial Services industry. A Data Snapshot is a short data-focused report used to feature some of Forrester’s quantitative research — a specific data point, operational metric, or survey question.

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Key Findings From Forrester’s 2022 Data Breach Benchmarks

Forrester eCommerce

We analyzed the 2022 data to assess data breaches across seven primary industries: manufacturing; retail and wholesale; business services and construction; utilities and telecommunications; financial services and insurance; public sector and healthcare; and […]

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Grupo Coppel Adds Digital Financial Services for U.S.-Based Mexican Community

Retail TouchPoints

with mobile financial services. affiliate, Appriza Pay, and financial solution provider Alviere , services include payments, physical and digital debit cards, free checking and remittances to Mexico. “By Developed with Grupo Coppel’s U.S.