article thumbnail

Google AdWords Ups Their Game with Platform Redesign

ROI Revolution

Some of the additional improvements available in the updated platform include the ability to hide paused or removed items, find features faster with the overhauled and simplified UI, and see more analytics data directly within statistics tables. The post Google AdWords Ups Their Game with Platform Redesign appeared first on ROI Revolution.

Games 104
article thumbnail

The New ‘Pandemic Personas’: Defining the Seismic Shift in Consumer Buying Behaviors

Retail TouchPoints

He’s focused on needs rather than wants (and he’s not alone; many marketers will note that Food and Grocery was observed to have been one of the most successful segments, rising 15% YoY according to NetElixir data). Bose recognized the potential of search marketing as an essential advertising channel in 2004.

Consumer 264
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Let’s dive into what’s in store for retailers and share some insights and predictions for the 2021 holiday shopping season, based on real-time ecommerce data. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back?

Retail 264
article thumbnail

How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. One great way to figure out what is popular is with Google Trends.

Marketing 335
article thumbnail

Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

There are eerie similarities to many of the growth inhibitors faced in early stage search marketing, albeit with some new twists. Two of the biggest challenges are ecosystem alignment and data connectivity. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t.

article thumbnail

3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136
article thumbnail

How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing. Who Uses DuckDuckGo?

SEO 325