Wiser

FEBRUARY 21, 2024

Leaders from top-performing brands shared their experiences and strategies covering a range of topics—from the impacts of the pandemic to the innovative use of technology and data in crafting successful sales strategies. A core theme discussed was the accelerated adoption of technology in the face of adversity.

Technology 78

Technology Multi-channel Shopping Carts Presentation 78

Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Artificial Intelligence (AI) It should come as no surprise that AI was the “golden child” of this year’s Big Show. Is it the real deal?

ACH 280

ACH Multi-channel Technology Customer Retention 280

Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

Multi-channel 297

Multi-channel Marketing Retail Channel 297

Retail TouchPoints

JUNE 27, 2023

Retailers and brands spend weeks or months mapping new products and catalogs to online channels. Having just a few errors like this, where the data didn’t get applied correctly, can cause the entire list to be sent back so you have to start over — again. Here are just a few that will positively disrupt ecommerce: 1.

eCommerce 279

eCommerce Multi-channel Multichannel Channel 279

Retail TouchPoints

APRIL 26, 2023

The retailer only had a limited number of fields for searchability, which often left shoppers unable to get results for specific, multi-part queries such as “bed without box spring” or “lamp with three bulbs.” Additionally, Home24 lacked the ability to filter search results by key attributes such as size, style, material, color or price.

Multi-channel 260

Multi-channel Accessories Channel Mobile 260

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom. The Need to Network.

Retail 287

Retail Multi-channel Omnichannel Technology 287

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

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Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 277

Customer Multi-channel Channel Customer Experience 277

Retail TouchPoints

SEPTEMBER 25, 2023

Off-Site Media: An Unassuming Path to Wallet Share Offsite media – such as other digital channels like TV, social and out-of-home – drives engagement at a time when consumers might not be shopping. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement.

Retail 328

Retail Multi-channel Technology Article 328

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

DECEMBER 28, 2022

A growing retail and ecommerce business can turn an efficient process into a multi-step nightmare with inaccurate purchasing, order fulfillment and returns processes. Hence the undeniable need for robust warehouse management technologies that are future-focused and effortlessly scalable. Sophisticated Automation. System Automation.

Management 279

Management Order Fulfillment Fulfillment Shipping Costs 279

Retail Technology Review

MARCH 28, 2017

By Peter Ruffley, Chairman at Zizo. The retail market has changed; Amazon et al have transformed customer expectations; digital native millennials have a very different outlook to previous generations; and the influence of external factors such as social media can be both good and bad.

Multi-channel 87

Multi-channel Social Media Channel Technology 87

Retail TouchPoints

OCTOBER 25, 2023

Looking for even more data and insights to power your approach ? Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions. The days of designing channel experiences within the four walls of a store are coming to an end,” said Walker.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Customer data should always be two things: reliable and repeatable.

Customer Data 65

Customer Data Customer Multi-channel Events 65

Retail TouchPoints

MARCH 8, 2023

Commerce media company Criteo has acquired Brandcrush , a platform that enables the buying and selling of retail media activations, including those in offline channels like stores.

Retail 275

Retail Omnichannel Multi-channel Point of Sale 275

ESW

MARCH 5, 2024

Omnichannel logistics provides the backbone for a multi-faceted shopper’s journey, ensuring that every touchpoint is not only connected but also seamlessly enhances the customer experience. It also provides consistent and convenient service across physical and online channels throughout the purchase journey.

Omnichannel 88

Omnichannel Multi-channel Retail Shipping Costs 88

Retail TouchPoints

JULY 13, 2023

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. When it comes to sharing customer data, for example, banks are heavily regulated whereas non-bank digital wallet providers like Apple Pay are not.

Merchant Services 246

Merchant Services Payment Services Payments Banking 246

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Back to top What is a retail media network? A retail media network is the actual platform that retailers put in place to do this.

Retail 298

Retail Social Media Multi-channel Channel 298

Algopix

SEPTEMBER 12, 2023

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

Dynamic Action

JANUARY 30, 2020

In 2020 , we can expect retailers to better utilise technology to extract powerful insights from their multi-channel data, allowing them to achieve a deep-set understanding of the factors that motivate customers.

Multi-channel 62

Multi-channel Channel Technology Customer 62

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Social Media 278

Social Media Multi-channel Customer Loyalty Shopify 278

Retail TouchPoints

SEPTEMBER 6, 2022

One example Bayer-Thomas provided was the rollout of autonomous robots in distribution centers — an Innovation & Technology investment that will support the Network by making it easier to get items where they need to be, and will improve Capabilities & Processes by easing warehouse associates’ workload. “We’ll

Supplies 278

Supplies Shipping Costs Travel Multi-channel 278

GetElastic

JUNE 11, 2021

The product data management and catalog functionality are the heart of any commerce solution, as they define what can be sold to customers and how quickly new products can be brought to market across different channels. This dated functionality is often extremely rigid, both in terms of product data and catalog management.

Management 97

Management Multi-channel B2C B2B 97

Algopix

APRIL 14, 2024

Mattan Danino – WEBITMD Mattan Danino, leading WEBITMD, is known for his innovative approach in blending technology with traditional marketing strategies to drive eCommerce growth. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 113

eCommerce Marketing eCommerce Marketing Toys 113

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In tandem, brands are offered conflicting advice from channel partners, recommending staying away from D2C adoption.

Multi-channel 78

Multi-channel Subscription Automotive Customer Loyalty 78

BigCommerce

JUNE 1, 2017

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. Use Data to Make a Difference. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan.

Management 412

Management Shipping Costs Multi-channel BigCommerce 412

Retail TouchPoints

MARCH 19, 2024

Whether it’s using text-to-image tools like DeepAI to give yourself a visual starting point or using Canva Magic to transform pre-existing media into richer, more interactive material, AI can supercharge production and format diversification to quickly get your campaigns live across channels. The key word there, though: mimicked.

B2C 264

B2C Multi-channel B2B Marketing 264

Wiser

JULY 6, 2021

It’s a bit of an understatement to say that technology has changed retail. In reality, technology has created nothing short of a revolution, from the big stuff like eCommerce to smaller, now-common trends like self-checkouts and buy online, pick up in-store. And how does this technology impact pricing?

Multi-channel 158

Multi-channel Food and Beverages Technology Omnichannel 158

Groove

AUGUST 18, 2020

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Klaviyo's native integrations help you pull in unlimited data from your eCommerce platform with no hidden fees. Data Science. Multi-variate testing. Segmentation.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

RTP blog

SEPTEMBER 18, 2017

The Blurring Lines Of Multi-Channel Commerce Mobile itself is evolving, blurring the lines that traditionally existed between digital and physical commerce. There must be a seamless experience across the web and app interfaces so consumers can instinctively use whichever channel they choose.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

Wiser

FEBRUARY 23, 2024

In a recent panel discussion hosted by Wiser Solutions, senior leaders at brand manufacturers and retailers shed light on the delicate interplay between direct-to-consumer (D2C) channels and traditional retail partnerships.

Marketing 78

Marketing Customer Multi-channel Channel 78

Retail TouchPoints

SEPTEMBER 16, 2021

“Think of how much time is spent on our smartphones, and the majority of that time, data shows, is on social platforms,” said Matt Maher, Founder of the technology-focused consultancy M7 Innovations in an interview with Retail TouchPoints. Social commerce is already a multi-billion dollar business in the U.S., earning $26.97

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Consumer Social Media Retail Multi-channel 312

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. If you want to access your marketing data directly in Slack, you can use metric tracking apps. Statsbot uses machine-learning technology to deliver insights and predictive analytics to diverse teams.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

SEPTEMBER 4, 2020

According to McKinsey “What consumers value is truly shifting, and so is their channel choice. Behavior is the combination of real-time data capture and real-time actions. Technology companies must expand to encompass global capabilities financially, culturally and in communications. . The shifts to digital will be permanent. [I

eCommerce 161

eCommerce Multi-channel Merchant Services Department Stores 161

Retail TouchPoints

DECEMBER 9, 2021

Diversify channels to sidestep disruptions. A flexible fulfillment network that provides options when it comes to storage and fulfillment is necessary to make diversion feasible, as is the technology layer that provides the real-time visibility and data that empower brands to make these critical decisions.

Supplies 304

Supplies Fulfillment Shipping Costs Multi-channel 304

Retail TouchPoints

JULY 27, 2022

To keep up with this demand and consumer expectations, grocers will have to invest in the right forward-looking technology to evolve omnichannel offerings to meet customer needs. Grocers will need technology solutions to offer these experiences. Experts project that grocery ecommerce will double in the next five years.

Payment Services 264

Payment Services Shipping Costs Omnichannel Fulfillment 264

Retail TouchPoints

NOVEMBER 30, 2021

Based on our data, cashback rewards drive a 10X increase in transaction conversion rates, from the industry standard ~1.5% – 2%, to over 15%. Platforms are emerging that address both concerns, allowing advertisers to execute multi-channel programs that tap into, rather than disrupt, authenticity. Omnichannel. Unobtrusive.

Social Media 259

Social Media Marketing Customer Recommendation 259