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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

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Excess Inventory: The Losers And Wieners

Retail TouchPoints

Unfortunately, the COVID-19 pandemic is a demand shock that the industry has not seen in decades. In the apparel industry, the biggest buyers are the off-price retailers, such as TJ Maxx, Ross, and Marshalls, shrewd traders that have grown significantly and now enjoy significant bargaining power over a wide range of inventory sources.

eCommerce 279
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Could Your Company Benefit From a Blended Agency Model?

Forrester eCommerce

Set your sites on e-commerce, analytics, lead generation, content, social marketing and CRM, as they are vital functions to build customer relationships. But now is the time to rethink the future of the industry - internally and externally. Digital marketing can no longer be dispersed across multiple external agencies.

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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

And incremental gains are the only way, in any industry or sector of life, that anyone achieves greatness. In ecommerce, it means this: You don’t have to outsell your competition today. Unlike the hare, though, ecommerce business don’t have a physical road on which to gauge their progress –– or note their missteps. Timestamps.

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Profitero Named a 2017 Gartner Cool Vendor in Digital Commerce

Profitero

E-commerce analytics company Profitero has been named a 2017 Gartner Cool Vendor in Digital Commerce. “We’re delighted to be named a Gartner Cool Vendor in Digital Commerce, which we believe validates our industry-leading approach to e-commerce analytics,” said Vol Pigrukh, CEO and co-founder of Profitero.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

Having a good ecommerce analytics game also lets you connect to your audience in a more deliberate and thoughtful way. Finally, with ecommerce data, you will be able to compare yourself with similar companies in your industry. What is your industry leader doing that you aren’t? At what times? Where can you improve?

eCommerce 148
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Why Customer Empathy is the New Metric Guiding Brands Through Divisive Times

Retail TouchPoints

A recent Greenbook Research Industry Trends Report revealed that empathy is now a KPI that brands are actively tracking, which in turn has led to a rise in “customer closeness” programs. It’s become incumbent on brands to exhibit empathy and listen to their customers to help guide their product development strategies and campaigns.

Customer 264